Colle Mcvoy

Colle McVoy is a full-service creative agency that builds enduring relationships between forward-thinking brands and people. We believe these times of rapid change are filled with opportunities, so we constantly strive to push the boundaries of creativity, pressure test best practices and create new brand futures. To thrive, we need Intrepid Thinkers – people who are fearless and adventurous, relentlessly pushing past conventional boundaries into interesting new spaces. We nurture a creatively driven, award-winning culture, rife with opportunities for people to grow, advance, evolve and develop new skillsets. At CM, everyone is empowered to create their own career path and where people can be the inspired, energized, authentic individuals they are. As a Certified B Corporation, we believe a better future means we have a responsibility to use our expertise as a force for good to benefit all people, communities and the planet. We welcome applicants seeking meaningful careers that never stop evolving and who share our values of passion, partnership, integrity and courage.

Job Overview

Account Supervisor (Influencer Marketing) We are seeking an Account Supervisor (Influencer Marketing) who is endlessly curious, digitally savvy, culturally attuned and passionate about influencer marketing. This is a multi-client role, responsible for executing day-to-day influencer marketing programs, brand storytelling and cultural insights and analytics across industries. Ideal candidates understand the evolving influencer marketing and social media landscape fluently with a proven track record of developing, executing and measuring multi-platform earned, owned and paid social media programs. We welcome applicants who are hungry to learn and grow, who are driven to steadily evolve throughout their career, and who share our values of passion, partnership, integrity and courage. If you’re excited by this role, we encourage you to apply even if you don’t meet 100% of the listed requirements.

Responsibilities

• Manage and execute influencer campaigns from start to finish, including planning, budgeting, contracts and negotiations, talent management, content reviews and routing, FTC compliance, monitoring measurement and more.
• Foster positive relationships with influencers, partners and agents across consumer and lifestyle categories for a range of B2C and B2B clients, including developing and nurturing partnerships. 
• Help clients understand and capitalize on opportunities to build awareness, strengthen loyalty, tap into culture and drive trial through strategic influencer partnerships and social media executions. 
• Identify, evaluate, thoroughly vet and recommend potential partners using influencer search/management tools and manual methods. 
• Collaborate with cross-functional, integrated teams to develop and implement creative communications tactics, including but not limited to organic and paid social media, influencer and earned media initiatives, that are designed to capture consumer attention and meet marketing objectives.
• Develop creative ideas and innovative solutions to address client objectives based on cultural relevance and audience insights that can deliver highly effective and measurable outcomes. 
• Deliver exceptional client service, including the ability to nurture relationships, present ideas and thoughtfully defend strategic recommendations.
• Create and manage timelines, project budgets and invoices. 
• Understand key client information and how it connects to influencer work, including business strategy, products and services, core audience segments and competitors.
• Collaborate with account and project management on status and progress of projects, drawing upon other team members for assistance and advice as needed.

Required Skills

• Critical thinking skills, solution-oriented thinking and problem-solving abilities 
• Proactive, inquisitive, confident, resourceful, creative thinker who can identify opportunities and navigate ambiguity
• Ability to participate in the new business process, creative concepting and the Exponent strategic influencer process
• Excellent time management and organizational skills with an attention to detail 
• Ability to prioritize effectively and manage multiple influencer campaigns simultaneously while meeting deadlines 
• The ability to think strategically and execute tactically 
• Understanding of campaign metrics and reporting; able to understand what metrics will gauge success, how to work with the integrated team to optimize performance on client channels, and how to shift if needed mid-campaign based on results. 
• Ability to persuade and sell ideas and recommendations to colleagues/clients 
• Excellent written and oral communications skills 

Qualifications

• Bachelor’s degree or equivalent industry experience
• Minimum five years of public relations, social/influencer marketing, advertising, journalism or other relevant experience 
• Proficient in Microsoft Word, Excel, PowerPoint and Outlook
• Experience using influencer marketing and PR software such as Julius, Mavrck, Creator IQ, MuckRack, Cision, etc. 
•  Active on social media platforms, including Instagram, TikTok, Facebook, Pinterest, YouTube, X etc.
• Ability to travel as needed 

About Colle Mcvoy

Colle McVoy, Adweek’s 2023 Midsize Agency of the Year, is a full-service creative agency that builds enduring relationships between forward-thinking brands and people. A Certified B Corp back by an award-winning culture, Colle McVoy applies boundless creativity in times of rapid change to question the status quo, invent new methods and blaze paths to unchartered territories. Our client list includes some of the world’s most recognized brands and our innovative culture has been named a Best Place to Work by Ad Age, Outside magazine and the Star Tribune. For more information, visit collemcvoy.com or follow us on LinkedIn, Instagram, Facebook, TikTok and Twitter. 

We are an Equal Opportunity Employer.