Marketing Specialist with Email and Social Media experience
Ongoing Freelance, 40 hours a week
Hybrid: Chicago

Our B2B Manufacturing client is seeking a freelance professional to assist the team with email, social media, and campaign reporting needs. Our client is seeing an influx of work as they ramp up their campaign efforts. This role will focus on both social and email channels as they reach out to their existing clients, while seeking out new ones with campaigns centered around:

• New product launches
• Promotional offers
• Industry events, trends, and news

Interacting with creative, marketing and product owners you will be assisting in the following ways:

EMAIL:

• Email list management
• Email creation using Salesforce Marketing Cloud
• Email A/B testing plans
• Manage daily updates to emails, suggest subject lines, schedule deployment, supervise performance

SOCIAL MEDIA:

• Post scheduling through Sprout Social
• Track, measure and report results; while using data to optimize and evolve social marketing strategies
• Monitor social media trends, tools, apps, and effective benchmarks for measuring the impact of social media techniques
• Monitor engagements and respond to customer comments on all media platforms as appropriate

To be considered, we are seeking the following in a Digital Marketing Specialist:

• Bachelor Degree or equivalent industry experience required.
• 5 years' experience in marketing, communications or related business discipline
• Familiar with web, email, social media tools (Salesforce Marketing Cloud, Sprout Social, Hootsuite)
• Strong analytical skills and ability to identify, interpret, and use marketing analytics
• In-depth knowledge of social media for business use and technical familiarity with popular social media platforms and tools and their respective participants (Facebook, YouTube, Twitter, Instagram, etc.)
• Experience/Understanding A/B testing
• Keeps up with the ever-evolving technology landscape and brings fresh ideas to reach targeted audiences through existing and emerging channels
• Curiosity and passion about digital marketing, staying abreast of industry news, best practices and emerging trends and capabilities
• Self-directed and able to take on responsibilities with minimal supervision
• Multi-tasker with great time management skills
• Excellent presentation skills for both internal and external audiences

#LI-SS2 #LI-HYBRID

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Digital People is committed to providing equal employment opportunity for all persons regardless of race, color, religion (including religious dress and grooming practices), sex, sexual orientation, gender, gender identity, gender expression, age, marital status, national origin, ancestry, citizenship status, pregnancy, medical condition, genetic information, mental and physical disability, political affiliation, union membership, status as a parent, military or veteran status or other non-merit based factors. We will provide reasonable accommodations throughout the application, interviewing and employment process. If you require a reasonable accommodation, contact us. Digital People is an E-Verify employer. This policy is applicable to all phases of the employment relationship, including hiring, transfers, promotions, training, terminations, working conditions, compensation, benefits, and other terms and conditions of employment.

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