This position is responsible for managing a comprehensive brand strategy in support of the company’s overall business objectives. The position will coordinate creative services, customer communications and digital content to ensure cohesive, innovative and effective brand positioning across multiple platforms and initiatives. Additionally, the position will develop a strategic framework for internal and external brand messaging as well as brand campaigns that align across the company’s subsidiaries and service territories.

MAJOR JOB RESPONSIBILITIES:

• Provide strategic direction for the brand in support of the company’s business objectives

• Coordinate creative services, customer communications and digital content to ensure cohesive, innovative and effective brand positioning across multiple platforms and initiatives

• Develop a strategic framework for internal and external brand messaging as well as brand campaigns that align across the company’s subsidiaries and service territories

• Lead, motivate and develop direct reports and their teams

• Ensure consistency, collaboration and strategic execution across diverse functions

• Utilize data and analytics to asses performance and inform strategic decisions

• Prepare and manage budget

JOB REQUIREMENTS:

• Bachelor’s degree in advertising, marketing or a communications-related discipline

• At least 8 years of experience in brand or communications, with a proven track record of leading teams, managing strategic projects or campaigns, and driving results

• Excellent leadership, communication, collaboration and organizational skills

• Demonstrated ability to think creatively and analytically with an attention to detail

• Proficiency in using data and analytics to measure results and inform strategies

• Ability to work in a fast-paced environment and adapt to rapidly changing priorities

• Willingness to work non-traditional hours as needed

Disclaimer: This information describes the general nature and level of work performed by employees in this job. The description is not designed to be a comprehensive inventory of duties, responsibilities and qualifications required of employees in the job. Reasonable accommodation may be made to qualified disabled individuals for performance of essential duties and responsibilities.

Southern Company Gas provides for the energy needs of over four million U.S. households and businesses. As the largest natural gas-only distribution company in the United States, we're working to ensure that Americans have access to a supply of clean, safe, reliable and affordable natural gas for decades to come. We offer our customers a wide range of energy services under one umbrella: seven regulated utilities as well as non-regulated businesses that offer retail, wholesale and storage services.

Southern Company (NYSE: SO) is a leading energy provider serving 9 million residential and commercial customers across the Southeast and beyond through its family of companies. Providing clean, safe, reliable and affordable energy with excellent service is our mission. The company has electric operating companies in three states, natural gas distribution companies in four states, a competitive generation company, a leading distributed energy infrastructure company with national capabilities, a fiber optics network, and telecommunications services. Through an industry-leading commitment to innovation, resilience, and sustainability, we are taking action to meet our customers’ and communities’ needs while advancing our commitment to net zero emissions by 2050. Our uncompromising values ensure we put the needs of those we serve at the center of everything we do and are the key to our sustained success. We are transforming energy into economic, environmental and social progress for tomorrow. Our corporate culture and hiring practices have earned the company national awards and recognition from numerous organizations, including Forbes, Military Times, DiversityInc, Black Enterprise, J.D. Power, Fortune, Human Rights Campaign and more. To learn more, visit www.southerncompany.com.

Southern Company is an equal opportunity employer where an applicant's qualifications are considered without regard to race, color, religion, sex, national origin, age, disability, veteran status, genetic information, sexual orientation, gender identity or expression, or any other basis prohibited by law.

Job Identification: 5218

Job Category: Communications & External Affairs

Job Schedule: Full time

Company: Atlanta Gas Light