341 Marketing Operations Manager Jobs in Columbus, OH
Simplify Compliance is Hiring a Marketing Operations Manager Near Columbus, OH
Primary Duties and Responsibilities:
- Marketing Technology Management—Oversee and manage our marketing technology stack, including Salesforce Marketing Cloud, Salesforce, and other digital marketing tools. Ensure that all systems function optimally and are aligned with the company's business objectives
- Attribution Modeling—Develop and implement accurate attribution models to measure the effectiveness of different marketing channels. Analyze data to provide insights into the customer journey and conversion paths, helping us optimize marketing strategies
- Integration and Automation—Leverage marketing technology tools to automate processes, integrate platforms, and improve the efficiency of our marketing efforts. Work closely with the Dev and marketing teams to design and implement seamless data flows between systems
- Monitoring and Troubleshooting—Proactively monitor system performance to detect and resolve issues in a timely manner. Work with cross-functional teams to troubleshoot and resolve any technology-related issues that could impact marketing initiatives
- Training and Documentation—Provide marketing teams with training and support on marketing tools, processes, and best practices. Create and maintain SOP documentation for marketing operations processes and guidelines
- Data Management and Segmentation—Ensuring data hygiene and accuracy in the marketing database, segmenting contact lists for targeted marketing campaigns, and maintaining compliance with data privacy regulations, such as GDPR or CCPA
- Google Tools—Manage and oversee the setup, configuration, and monitoring of Google Analytics, Tag Manager, and Google Search Console to track and analyze website performance, user behavior, and search engine visibility
- Innovative Thinking—Consistently demonstrates a passion for innovative thinking and idea generation, successfully obtains buy-in from relevant stakeholders, is able to navigate the creative process, and can project how potential ideas may play out in the marketplace
- Manages Ambiguity & Change—Makes decisions with available information that align with strategy, embraces and manages change, challenges the status quo and champions new initiatives, and comfortably handles risk and uncertainty.
- Ownership & Execution—Demonstrates a sense of ownership to drive issues to closure, maximizes the use of existing processes while continuously pursuing ways to improve efficiencies, sets aggressive goals, monitors progress, and delivers results, and seizes more opportunities than others.
- Additional duties as assigned
- 2 years’ experience working with Salesforce, Salesforce Marketing Cloud, HubSpot, Google Analytics, Google Tag Manager, and WordPress strongly preferred.
- Strong understanding of managing and implementing marketing technologies, including marketing automation platforms, CRM systems, analytics tools, and other relevant software
- Familiarity with data integration principles and techniques, as well as experience in configuring API integrations between marketing systems
- Experience with data visualization tools and platforms like Tableau, Power BI, and Google Data Studios a plus
- Knowledge of basic principles in marketing automation-powered campaigns, including segmentation, attribution, lead scoring, CAN-SPAM, GDPR, sender score, A/B testing, lead management, etc
- Experience in B2B marketing within a cross-functional team; self-motivated and technically savvy with strong project prioritization and management skills
- Demonstrated sense of ownership and commitment to timely project completion while maintaining high-quality work standards
- Strong analytical and problem-solving skills, with a focus on data-driven decision-making
- Strong communication and collaboration skills paired with meticulous attention to detail
- Knowledge of marketing best practices and industry trends
- Bachelor’s degree in marketing, computer science, information systems, or related field.
- Salesforce, Salesforce Marketing Cloud, and HubSpot certifications preferred
- 2-3 years of proven experience managing marketing automation systems and technology
- 2 years experience writing and editing CSS and HTML
- 2 years experience with data architecture/query building
All external applicants must be legally eligible to immediately work in the country of hire without current or future sponsorship.
If you require an accommodation under the Americans with Disabilities Act, Section 503 of the Rehabilitation Act or similar law in order to apply for employment at Simplify Compliance, please contact our Talent Acquisition Team 1.800.727.5257, ext. 8101.
Job applicants may request to review the company's Affirmative Action plans by contacting the talent acquisition team/recruiter, Human Resources department or Chief People Officer.
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Job Summary
Full Time
$103k-135k (estimate)
05/21/2024
07/19/2024
simplifycompliance.com
Brentwood, TN
100 - 200
Related Companies
The job skills required for Marketing Operations Manager include Initiative, Insight, Digital Marketing, B2B, Collaboration, Marketing Automation, etc. Having related job skills and expertise will give you an advantage when applying to be a Marketing Operations Manager. That makes you unique and can impact how much salary you can get paid. Below are job openings related to skills required by Marketing Operations Manager. Select any job title you are interested in and start to search job requirements.
The following is the career advancement route for Marketing Operations Manager positions, which can be used as a reference in future career path planning. As a Marketing Operations Manager, it can be promoted into senior positions as a Marketing Senior Manager that are expected to handle more key tasks, people in this role will get a higher salary paid than an ordinary Marketing Operations Manager. You can explore the career advancement for a Marketing Operations Manager below and select your interested title to get hiring information.
If you are interested in becoming a Marketing Operations Manager, you need to understand the job requirements and the detailed related responsibilities. Of course, a good educational background and an applicable major will also help in job hunting. Below are some tips on how to become a Marketing Operations Manager for your reference.
Step 1: Understand the job description and responsibilities of an Accountant.
Quotes from people on Marketing Operations Manager job description and responsibilities
Marketing operations manager ensures each marketing program and campaign are executed according to the agreed plans and processes.
03/07/2022: Melbourne, FL
Marketing ops managers help make strategic decisions and set the tone for what will happen next.
01/20/2022: Wilmington, DE
The marketing operations manager is responsible for the management of marketing reporting of day-to-day campaign activities, reporting from basic campaign tracking to attribution models.
02/28/2022: Johnstown, PA
Additionally, the Marketing Operations Manager will regularly prepare program analysis reports, which will be presented to senior marketing operations management, collaborating personnel, and the Chief Marketing Officer.
03/31/2022: Harlingen, TX
A marketing operations manager supervises marketing department staff to maintain productivity and smooth operations.
04/14/2022: Santa Rosa, CA
Step 2: Knowing the best tips for becoming an Accountant can help you explore the needs of the position and prepare for the job-related knowledge well ahead of time.
Career tips from people on Marketing Operations Manager jobs
Marketing operations managers need to stay up-to-date with the latest technology, tools, and marketing platforms.
02/08/2022: Jamestown, NY
Earn a degree and countless marketing trainings and certifications.
02/08/2022: Danbury, CT
Study and experience modern marketing and sales development solutions such as Salesforce, LeanData, Bizible, ZoomInfo, RingLead, and Marketo.
04/10/2022: Hartford, CT
Study and be an expert in marketing data management.
03/20/2022: Reading, PA
Obtain a thorough understanding of the enterprise sales cycle and how sales operations can contribute to the success of the organization.
02/21/2022: Vincennes, IN
Step 3: View the best colleges and universities for Marketing Operations Manager.
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