Overview

The eCommerce Marketing Manager will lead our digital marketing and website content efforts to drive traffic, engagement and sales on our ecommerce platform, while supporting total company branding and marketing initiatives. This role will be responsible for setting website traffic goals, overseeing the website content strategy, analyzing marketing campaign performance metrics, and collaborating with cross functional teams to achieve business objectives.

The salary range for this role is $106,000-$143,000 annually.

Responsibilities

• Define website traffic goals to support our eCommerce sales objectives and advocate cross-functionally for tactics and initiatives that will hit these goals.
• Plan and oversee implementation of eCommerce-only channel marketing strategies including search engine optimization (SEO) and affiliate marketing.
  • Act as the main advocate for SEO best practices cross-functionally, ensuring that changes in marketing and user experience don’t negatively impact SEO rankings.
  • Identify strategic opportunities to use the affiliate channel to generate qualified, brand-relevent content on 3rd party sites.
• Create on-site marketing campaign strategy by partnering with the brand and content teams to support total company messaging strategy for both evergreen and seasonal campaigns.
• Partner with User Experience team to ensure that marketing strategies are executed in a way that optimizes the customer journey.
• Lead the website personalization strategy through the development of website segments and messaging strategies that tailor our marketing content based on user behavior, preferences and demographics.
• Develop a content strategy for the eCommerce platform, including blog posts, articles and multimedia content.
• Foster a culture of collaboration and cross-functional teamwork, working closely with design, development, user experience, marketing and merchandising teams to ensure a cohesive user experience.
• Provide leadership and development to a team including SEO/affiliate, content writing, and content strategy.
• Additional duties and responsibilities as required.

Qualifications

• Bachelor’s Degree in business, marketing, creative, writing, communications, or other related field.
• 5 years of digital marketing related experience, with a proven track record of driving eCommerce results.
• 2-3 years of successful management experience.
• In-depth knowledge of search engine optimization and affiliate marketing channels.
• Hands on experience with eCommerce platforms such as Hybris, Magento, Shopify, etc.
• Proficient in Google Analytics or other eCommerce analytics platform.
• Advanced understanding of personalization software and how it integrates with eCommerce platforms.
• Experience with marketing automation tools and CRM systems is a plus.

Behavioral Characteristics

The eCommerce Marketing Manager must be a driving, adaptable, and collaborative partner. For the best success in this role, one must be an analytical, thorough, and supportive problem solver who can lead others and collaborate with cross-functional teams. For this position, we are looking for a critical tinker who is dependable and can enthusiastically motive others.

Work Environment

The primary environment for this role is a combination of an open office and a remote workplace. Considerable business is conducted using the telephone and computer technology. This role is expected to be on-site in Home Office at least 1 day per week on an ongoing basis. Note that all hybrid and remote work conditions are covered in the Company’s current Remote Work Policy and Remote Work Agreement, incorporated here by reference. Travel may be required to stores, conferences or events up to 5% of the time.

Why Work for Shane Co.?

Joining #TeamShaneCo comes with a host of benefits designed to support you and your loved ones- we understand a supportive benefits package is key to a fulfilling work experience. As a family-owned business, we prioritize your well-being, recognizing that our success is a collective effort. Here's what we offer:

Compensation and Recognition: we operate on a team-based model; no commission sales! We offer a competitive base rate, engaging SPIFs, and monthly opportunities for team performance bonuses.

Time off: You’ll enjoy a generous time-off package, including 3 weeks of vacation, and an annual float day. We value holidays and are closed on major ones. Plus, you receive a float day and paid volunteer day annually. We also value your work-life balance and keep favorable hours that provide a great retail experience to our customers while respecting your time and well-being.

Family-centric benefits: We care about your family, and our benefits extend beyond standard offerings. In times of major illness, you can earn time off at full pay for self or family care. You’ll also benefit from paid parental leave, an Employee Assistance Program, and assistance navigating medical complexities.

Health and wellness: We value your health and provide you with paid sick time. Additionally, you can access competitive medical, dental, and vision plans, a 401(k) with company match, and flexible spending accounts. You can also enjoy voluntary benefits, including long-term disability, life insurance for dependents, and pet insurance. We also have a dedicated staff member who focuses on well-being and work-life balance, ensuring you thrive professionally and personally.

Employee Discount: Enjoy a generous store and online discount, available for you and your family members.

Shane Co. serves our customers with an unparalleled standard of excellence. Our people get to share in our customers’ milestone moments such as weddings, birthdays, anniversaries, and everything in between.

Our goal for you is to give you an employment experience like no other so you wake up and want to come to work every day! If you love being part of a team as well as providing personal attention to every customer, this is the place for you!

The salary range for this role is $106,000-$143,000 annually. The range describes the minimum to maximum likely rate for this job description in the state of Colorado. Individual pay will be determined based on skills and qualifications for the role. The salary range for this same position may be lower or higher in markets outside of Colorado.

Employer will not sponsor visa or work authorization.