Are you ready to embark on an exhilarating adventure in the world of marketing? We are thrilled to present a one-of-a-kind opportunity for a driven and innovative professional to join our team as the Chief Marketing Officer.Who you are

As the prospective Chief Marketing Officer (CMO) at ScholarshipOwl, you bring a unique blend of tech-savviness and marketplace experience to the table. With a deep understanding of both B2C and B2B environments, you excel in leveraging AI and data-driven strategies to revolutionize how brands engage with Gen Z. Your expertise extends to guerrilla marketing, digital traffic management, and the seamless integration of branding and customer experience strategies across diverse market segments.
In this pivotal role, you will collaborate with engineering and product research teams, manage marketing budgets, and orchestrate events that embody our innovative spirit. Your responsibilities also include bolstering our sales efforts with your strategic marketing insights. If you have a proven track record of driving growth in marketplace settings and are passionate about using technology to connect brands with the next generation, your leadership could be the catalyst for our continued success in an ever-evolving digital landscape.

Who we areScholarshipOwl is the world's largest scholarship platform, leveraging AI technology to connect brands with Gen Z through scholarships. We simplify access to education, making it easier for students to achieve their academic goals while providing brands a unique opportunity to engage with the next generation. Join us in making a difference in students' lives and shaping the future of education.

What you will do

Responsibilities:

As a member of our executive team reporting directly to the CEO, the CMO is responsible for the company’s core marketing strategy and shares the responsibility to drive growth.

In this role, you will:

• Set marketing goals and objectives that will leave our competitors in awe
• Uncover hidden market opportunities and unleash your creativity to develop, implement, and manage go-to-market strategies
• Create and execute captivating marketing campaigns that will engage our target audiences
• Review and manage content marketing strategy
• Work closely with the CEO to establish key performance indicators (KPIs) for the marketing department and continuously track our marketing performance
• Keep the marketing budget in check
• Produce and present reports
• Lead and mentor our marketing team to ensure high performance and professional growth
• Collaborate with our sales, product research, engineering, and customer success teams to align our marketing efforts and achieve extraordinary results
• Create and present the annual marketing plan and strategy
• Use data and reports to make evidence-based decisions that will maximize our impact and ROI
• Analyze our current marketing strategy and fearlessly propose improvements
• Stay up to date with the latest technology and best practices in the ever-evolving field of marketing
• Attend marketing conferences and educational programs to enhance knowledge and network

Our Company Values:

• Data-Driven & Measured Decisions
• Building trust through open communication
• Working together with integrity and ownership
• Outcome Oriented
• Prioritizing the customer experience
• Continuous growth and learning
• Innovation that delights

Required Qualifications and Competences:

• 10 years of experience in marketing, including content marketing, email marketing, online marketing/advertising, and social media marketing/advertising
• 5 years of experience marketing to Gen Z / ages 16 - 25
• Experience marketing products/services to the US market
• Bachelor’s degree - ideally with a focus on marketing, business administration, management, or similar field
• In-depth knowledge of big data analysis
• Customer-centric focus
• Excellent organizational and time management skills
• Good communication and interpersonal skills
• Excellent presentation skills
• Cross-cultural sensitivity

Preferred:

• Experience building marketing platforms or promoting advertisement or data platforms
• Experience with common ad platforms like Facebook Ads, Google Ads, TikTok, and Snapchat
• Experience with high budget affiliate and influencer marketing on YouTube, TikTok and/or Instagram

Nice to have:

• MBA or similar graduate degree in marketing, management, or other relevant field
• Experience with online community management and/or brand ambassador programs
• In addition to marketing to Gen Z, it would be helpful if you have experience marketing to their parents (40’s - 50’s)
• Extra Plus if you have worked with any of these tools/networks: Mixpanel, Slack, Wordpress, Mautic, Pushnami

You'll enjoy:

• Open-door policy: Enables you to interact daily with anyone in the company, without ranks
• Direct impact: See your ideas and efforts come to tangible fruition in our company and our products
• Small but growing company: Have a direct influence on the future of the company
• Warm, fuzzy feeling: Be part of a product that helps millions of students live a better life

What we offer:

• Unlimited PTO: Recharge and explore your passions with generous paid time off
• Talent Powerhouse: Collaborate with brilliant minds and learn from the best in the industry
• Global Community: Meet and be inspired by your colleagues across the globe through yearly company off-sites
• Work-Life Harmony: Flexible work schedule and location for maximum productivity and well-being
• Invest in Your Space: Enjoy a $200 monthly allowance to create a comfortable and inspiring home office
• Remote-First Culture: Experience the flexibility and freedom of remote work, with all the support you need