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Founded in 1871 as the Hebrew Home for Aged and Disabled and previously referred to as the Jewish Home, the San Francisco Campus for Jewish Living (SFCJL) has a long and storied history of providing high-quality care to the communitys most vulnerable older adults. Guided by the values and principles of the Jewish tradition, our mission is to enrich the lives of older adults from all faiths and backgrounds.
Situated in the citys Excelsior neighborhood on a state-of-the-art, nine-acre campus, SFCJL includes the 191-unit Frank Residences assisted living and memory care (open since 2020), and the 375-bed Jewish Home and Rehabilitation Center (JHRC), which has the distinction of being the largest, private, nonprofit distinct-part skilled nursing facility in the state of California. Additionally, our campus includes a short-term acute psychiatric unit, unique for its specialization in mental healthcare for older adults (200 served annually). All combined, SFCJL serves a vibrant and diverse population of more than 2,500 patients and residents annually.
The need for our services is only expected to increase. According to US Census Bureau statistics, the American population 65 and older is expected to swell from 56 million in 2020 to 81 million by 2040. With more than 150 years of excellence propelling us forward, now is an exciting moment to join our leadership team and become a part of our continued growth during a pivotal time for senior care. SFCJL is well positioned to embark upon a new strategic plan to support the next century of joyful, dignified aging.
Reporting to the SFCJL President and Chief Executive Officer, the Director of Marketing (DOM) is a strategic, innovative, and collaborative leader who will be responsible for developing, communicating, executing, and sustaining the organization's marketing programs. In keeping with the mission, vision and values of the San Francisco Campus for Jewish Living and working closely with executive leadership in each area, the DOM plays a crucial role in shaping and implementing coordinated and cohesive marketing strategies to enhance the overall growth and brand of SFCJL as a premiere skilled nursing facility, assisted living and memory care residence.
The DOM will provide leadership and oversight for marketing and communications strategies across our campus and to all target audiences, in support of JHRC, Frank Residences, Office of Advancement and any new service lines resulting from our developing strategic plan. The DOM will have the opportunity to participate in and contribute to the campuss upcoming strategic planning process. The DOM engages in outreach and relationship development with referral sources and leads public relations and communications efforts.
The ideal candidate will have broad experience and expertise in all aspects of marketing, digital media, website design and communications. They will have an innovative, creative, collaborative approach and work will be driven by data and performance metrics.
Direct Reports and Contract Services:
Essential Functions:
· Direct efforts to build and maintain a lasting brand identity and serve as the organization's brand ambassador, helping to unify external messaging and materials.
· Respond to departmental requests for marketing materials/needs.
· Develop and oversee digital marketing strategies that optimize the organization's visibility.
QUALIFICATIONS:
Pay range $160K - 175K DOE
Full Time
$183k-233k (estimate)
01/21/2024
04/24/2024
sfcjl.org
San Francisco, CA
50 - 100
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The marketing director leads and guides the efforts of the marketing department.
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The director of marketing generally has at least seven or more years of applicable experience.
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