Description

Position Title: Digital Marketing Specialist

Department: Marketing

Reports to: Marketing Director

Status: Full-time

Position Summary:

The Digital Marketing Specialist’s primary role within SSG is the Digital Marketing Specialist is responsible for implementing and reporting on SSG’s digital campaign initiatives. These include, but are not limited to:

• SSG Flash Sales
• New store marketing
• Customer acquisition and retention campaigns
• Brand and product launch campaigns
• Brand purchased SSG media campaigns

The Digital Marketing Specialist should conclude every campaign with a results report and recommendations for future campaigns. This position is responsible for ensuring all assets created meet the campaign objective and are optimized for each campaign type.

Benefits for full-time employees include:

· Health, Dental, Vision, Life, and AD&D Insurance available

· Health Savings Account or Flexible Spending Account

· Employee Assistance Program

· 401 (k) Retirement Plan - SSG matches 50% of the employee’s contributions up to 2% of their yearly income

· Paid vacation and sick leave

· Holiday pay

· Sam’s Club membership for you and a friend or family member

· Discounts on exclusive hair products

· Employee referral program - $1,000 potential earnings per referral

· Monday-Friday schedule

· Enthusiastic and fun customer base

· Growth opportunities and meaningful contribution to the success of the company

Requirements

• One year of experience with Salesforce Marketing Cloud
• A strong understanding of the digital marketing landscape and a knowledge of what tactics should be employed to drive sales and leads
• Ability to identify business needs and create offers and campaigns that address those needs
• Experience with campaign reporting and data analysis

Responsibilities:

• Build and enable customer journeys, email and text campaigns in Salesforce
• Build appropriate audiences using first party data, look alike audience and target demographics to effectively execute digital campaigns
• Work with Marketing Director and graphic designers to develop campaign assets
• Communicate with various departments regarding pertinent campaign details
• Report campaign results and make recommendations for optimization at campaign conclusion

This job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice.

SSG is an EQUAL EMPLOYMENT OPPORTUNITY/AFFIRMATIVE ACTION employer. Candidates are considered for employment with SSG without regard to their race, color, religion, national origin, age, sex, gender, pregnancy, disability, sexual orientation, gender identity, genetic information, military status, veteran status or other classification protected by applicable federal, state or local law.