Robert Half is a seeking an Email Marketing Specialist for their software company client. If you have a passion for crafting engaging email campaigns, managing customer journeys, and driving results through social media, we want to hear from you.Position Overview:As an Email Marketing Specialist, you will be responsible for developing and executing effective email marketing campaigns, managing customer email journeys, and overseeing social media activities (both organic and paid). The ideal candidate will have a deep understanding of email marketing platforms such as Constant Contact and Mailchimp, coupled with a creative flair for content creation and a strategic mindset to optimize social media channels and drive traffic.Must Haves:• Customer email journey experience• Experience with Constant Contact, Mailchimp• Self-managed, takes accountability for projects• Experience with Social Media• Project Management• Analytic and reportingKey Responsibilities:Email Marketing:• Design and execute email marketing campaigns that align with overall marketing objectives.• Create visually appealing and compelling email templates using platforms like Constant Contact and Mailchimp.• Manage email lists, segmentations, and optimize campaigns for maximum engagement and conversion.Customer Email Journeys:• Develop and implement customer journey workflows to nurture leads and guide customers through the sales funnel.• Analyze customer behavior and adjust email journeys for optimal performance and customer satisfaction.Social Media Management:• Oversee both organic and paid social media activities across platforms such as Facebook, Twitter, LinkedIn, and Instagram.• Develop and execute social media content calendars to ensure consistent and engaging brand messaging.Content Creation:• Collaborate with the content team to create compelling and relevant content for email campaigns and social media channels.• Ensure all content is aligned with brand guidelines and resonates with the target audience.Analytics and Reporting:• Monitor and analyze the performance of email campaigns and social media efforts.• Provide regular reports with insights and recommendations for improvement.Qualifications:1. Bachelor’s degree in Marketing, Communications, or a related field.2. Proven experience (4 years) in email marketing.3. Proficiency in email marketing platforms such as Constant Contact and Mailchimp.4. Experience creating and managing customer email journeys.5. Strong understanding of social media platforms and best practices.6. Excellent written and verbal communication skills.7. Analytical mindset with the ability to interpret data and make data-driven decisions.