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Content marketing specialist
Robert Half Duluth, GA
$69k-85k (estimate)
Full Time 3 Weeks Ago
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Robert Half is Hiring a Content marketing specialist Near Duluth, GA

Robert Half Marketing and Creative is currently working with a client in Duluth who is looking to hire a B2B Marketing Content Specialist.

This is a direct hire role in Duluth on a hybrid schedule. The ideal candidate will have extensive experience in creating compelling content for various B2B channels, including Requests for Proposals (RFPs), newsletters, press releases, and blog posts.

As a key member of our team, you will play a crucial role in crafting engaging content that resonates with our target audience and drives business growth.

Responsibilities :

  • RFP Content Creation :
  • Collaborate with the sales and marketing teams to develop persuasive and comprehensive responses to Requests for Proposals (RFPs).
  • Craft compelling narratives and value propositions that showcase our products / services effectively.
  • Ensure that all RFP content adheres to brand guidelines and reflects our company's unique selling points.
  • Newsletter Development :
  • Conceptualize and produce engaging content for regular newsletters targeted at our B2B audience.
  • Curate relevant industry news, company updates, and thought leadership pieces to keep subscribers informed and engaged.
  • Monitor newsletter performance metrics and iterate on content strategies to improve open and click-through rates.
  • Press Release Composition :
  • Develop compelling story angles and key messages that resonate with media outlets and industry stakeholders.
  • Coordinate with internal stakeholders to gather necessary information and ensure timely press release delivery.
  • Blog Post Creation :
  • Generate high-quality blog content that aligns with our content strategy and resonates with our target audience.
  • Conduct research on industry trends, market insights, and customer pain points to inform blog topics.
  • Optimize blog posts for search engines (SEO) to improve visibility and drive organic traffic to our website.
  • Bachelor's degree in Marketing, Communications, Journalism, or a related field.
  • Proven experience (4 years) as a B2B Content Specialist, Content Writer, or similar role.
  • Demonstrated expertise in crafting content for diverse B2B channels, including RFPs, newsletters, press releases, and blog posts.
  • Exceptional writing and editing skills, with a keen eye for detail and grammar.
  • Strong project management abilities, with the ability to prioritize tasks and meet deadlines in a fast-paced environment.
  • Proficiency in content management systems (CMS) and marketing automation platforms is preferred.
  • Knowledge of SEO best practices and content marketing strategies.
  • Excellent communication and collaboration skills, with the ability to work effectively across cross-functional teams.
  • Last updated : 2024-06-04

Job Summary

JOB TYPE

Full Time

SALARY

$69k-85k (estimate)

POST DATE

05/20/2024

EXPIRATION DATE

06/11/2024

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The job skills required for Content marketing specialist include Marketing Communications, Content Marketing, B2B, Project Management, Collaboration, Content Strategy, etc. Having related job skills and expertise will give you an advantage when applying to be a Content marketing specialist. That makes you unique and can impact how much salary you can get paid. Below are job openings related to skills required by Content marketing specialist. Select any job title you are interested in and start to search job requirements.

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If you are interested in becoming a Content Marketing Specialist, you need to understand the job requirements and the detailed related responsibilities. Of course, a good educational background and an applicable major will also help in job hunting. Below are some tips on how to become a Content Marketing Specialist for your reference.

Step 1: Understand the job description and responsibilities of an Accountant.

Quotes from people on Content Marketing Specialist job description and responsibilities

A content marketer needs to be both a storyteller and a data analyst.

02/11/2022: Idaho Falls, ID

They’re getting clicks from the right users, and demonstrating how relevant content can acquire and advance potential customers towards a sale.

02/19/2022: Corpus Christi, TX

Become a Successful Content Marketer by focusing more on Headline.

03/16/2022: Columbia, SC

Content Marketer engages their audience by providing social Proof of great Content Marketer tips.

03/15/2022: Atlanta, GA

Content Marketer always tries to educate their audience more than focusing on Sale.

03/04/2022: Orange, CA

Step 2: Knowing the best tips for becoming an Accountant can help you explore the needs of the position and prepare for the job-related knowledge well ahead of time.

Career tips from people on Content Marketing Specialist jobs

Depending on the skills and experience, the content marketing specialist role has different variations.

01/26/2022: Fairbanks, AK

Digital marketing agencies are always looking for good content specialists.

03/01/2022: Abilene, TX

B2B marketers make content marketing part of their marketing strategy.

02/17/2022: Providence, RI

Learn how to use content marketing tools.

03/04/2022: New Haven, CT

A successful Content Marketer won’t make any grammatical Errors.

01/05/2022: Norwich, CT

Step 3: View the best colleges and universities for Content Marketing Specialist.

Butler University
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