ABOUT RETOOL:
Nearly every company in the world runs on custom software: Gartner estimates that up to 50% of all code is written for internal use. This is the operational software for refunding orders, underwriting loans, onboarding employees, analyzing transactions, and providing customer support. But most companies don't have adequate resources to properly invest in these tools, leading to a lot of old and clunky internal software or, even worse, users still stuck in manual and spreadsheet flows.
At Retool, we're on a mission to bring good software to everyone. We're building a new type of development platform that combines the benefits of traditional software development with a drag-and-drop UI editor and AI, making it dramatically faster to build internal tools. We believe that the future of software development lies in abstracting away the tedious and repetitive tasks developers waste time on, while creating reusable components that act as a force multiplier for future developers and projects. The result is not just productivity, but good software by default. And that's a mission worth striving for.
Today, our customers span from small startups building their first operational tools to Fortune 500 companies building mission-critical apps for thousands of users across their business. Interested in joining us? Let us know!
WHY WE'RE LOOKING FOR YOU:
The content Retool creates is an important part of how we show up in the world and connect with our target audiences. How well we craft, optimize, and distribute that content matters-and we're constantly striving to make the very best developer-centric content out there.
As Content Marketing Manager, you'll be a key player on our tiny but mighty Content team. Your mission will be to help us extend the impact of each piece of content we ship as we scale production and grow our owned channels-all while keeping the quality bar high and our developer audience front and center.
Leveraging your well-honed writing skills, you'll produce thoughtful, meticulous, crystal-clear copy for our blog, social media accounts, landing pages, and more. Your excellent copy editing skills will be put to good use taking content drafted by freelancers and partner teams over the finish line. And with your knowledge of distribution, engagement, and SEO, you'll make sure the content we ship is working hard and delivering value to developers-and that we're constantly learning, using data to inform iterations, updates, and our growing content calendar.
WHAT YOU'LL DO:

• Ideate, write, and advise on content as needed, including blog posts, guides, emails, ebooks, landing pages, social media posts, and more
• Own our day-to-day blog calendar and manage production, maintaining a super organized calendar along the way
• Meticulously edit copy and content across all channels
• Manage day-to-day posting and engagement on social (including but not limited to, Twitter/X and LinkedIn)
• Put forth data-informed perspectives as you monitor and report on owned content and social performance
• Help explore, strategize, spin up, and grow owned channels
• Strategize, write, assign, and edit content aligned to our keyword and SEO strategy
• Advise on and execute against our organic distribution effort
• Support special content projects

THE SKILLSET YOU'LL BRING:

• 6 years of work experience in content, editorial, marketing. (A combination of hands-on content marketing experience technical experience in developer relations, software engineering, or docs works too!)
• Experience working with technical content and writing for developer audiences
• A very solid understanding of SEO best practices
• Familiarity with social media engagement and community-building strategies
• Deep understanding of content metrics
• Experience working with project management tools (e.g., Asana, Monday, ClickUp, etc.)
• Plus, you've got your finger on the pulse of great tech/technical content

Bonus points:

• Video or audio editing skills

For candidates based in the United States, the annual base salary range is listed below. This salary range may be inclusive of several career levels at Retool and will be narrowed during the interview process based on a number of factors such as (but not limited to), scope and responsibilities, the candidate's experience and qualifications, and location.
Additional compensation in the form(s) of equity, and/or commission/bonuses are dependent on the position offered. Retool provides a comprehensive benefit plan, including medical, dental, vision, and 401(k). Pay and benefits are subject to change at any time, consistent with the terms of any applicable compensation or benefit plans.
United States pay range
$91,500-$145,900 USD
Retool offers generous benefits to all employees and hybrid work location. For more information, please visit the benefits and perks section of our careers page!
Retool is currently set up to employ all roles in the US and specific roles in the UK. To find roles that can be employed in the UK, please refer to our careers page and review the indicated locations.