Job Title: Digital Content Marketing Manager - Redken Retail

Division:Professional Products Division

Location:Hudson Yards, NY

Reports To:Assistant Vice President - Marketing Haircare, Redken

Who We Are:

For more than a century, L’Oréal has devoted its energy, innovation, and scientific excellence solely to one business: Beauty. Our goal is to offer each and every person around the world the best of beauty in terms of quality, efficacy, safety, sincerity and responsibility to satisfy all beauty needs and desires in their infinite diversity.

At L’Oréal Professional Products, our mission is to support hairdressers and develop the hair industry sustainably and lead the digital transformation of our industry with a customer-centric approach. Our brands portfolio includes L’Oréal Professionnel, Kerastase, Redken, Matrix, Biolage, Mizani, L’Oreal Technique and Pureology.

What You Will Do:

Contributes to the strategic direction as well as responsible for creating, improving and maintaining the content and assets across the digital touch points of Redken Retail. This includes but is not limited to social and content marketing, media campaigns, and internal marketing creative needs.

The Digital Content Marketing Manager oversees the expression of Redken haircare on Redken branded channels as well as partner channels. This person will drive the running of educational focused FB lives/IG lives, Salon takeovers, trade show social content capture and content creation both internally and externally for organic and paid campaigns. This role manages the Facebook, Pinterest, and TikTok channels for the brand and collaborate with the DMI and hair color social leads on local needs for Instagram, leading local agile content where necessary. The Digital Content Marketing Manager will produce the strategy for and brief creative media assets, including mid-campaign optimizations. This role will contribute to all major brand meetings as directed and partner with cross departmental team members to help to create the culture and work environment of the pod.

What We Are Looking For:

Required Qualifications:

• Bachelor’s degree required
• 3 years of experience in Media, communications, online, or digital marketing role
• Strong understanding and interest in digital and communication industry
• Proficiency in MS Word, Excel and PowerPoint Programs
• Detail-oriented; ability to work on complex digital projects with multiple touch-points and integrations
• Communicates clearly and succinctly in both oral and written forms
• Entrepreneurial spirit and results-driven thinker, who thrives in an environment where new ideas are championed
• Has an in depth knowledge of CMO/brand priorities and strategy
• Experience and knowledge of social influencers and community management
• Understands channel best practices, key growth drivers, and competitive levers.

What’s In It For You:

• Salary Range: $100,400 – 143,000 (The actual compensation will depend on a variety of job-related factors which may include geographic location, work experience, education, and skill level)
• Competitive Benefit Package (Medical, Dental, Vision, 401K, Pension Plan)
• Hybrid Work Policy (3 Days in Office, 2 Days Work from Home)
• Flexible Time Off (Paid Company Holidays, Paid Vacation, Vacation Buy Program, Volunteer Time, Summer Fridays & More!)
• Access to Company Perks (VIP Access to L’Oréal’s Internal Shop for Discounted Products, Monthly Mobile Allowance)
• Learning & Development Opportunities (Unlimited Access to E-learnings, Lunch & Learn Sessions, Mentorship Programs, & More!)
• Employee Resource Groups (Think Tanks and Innovation Squads)
• Access to Mental Health & Wellness Programs

Don’t meet every single requirement? At L'Oréal, we are dedicated to building a diverse, inclusive, and innovative workplace. If you’re excited about this role but your past experience doesn’t align perfectly with the qualifications listed in the job description, we encourage you to apply anyways! You may just be the right candidate for this or other roles!

We are an Equal Opportunity Employer and take pride in a diverse environment. We would love to find out more about you as a candidate and do not discriminate in recruitment, hiring, training, promotion, or other employment practices for reasons of race, color, religion, gender, sexual orientation, national origin, age, marital or veteran status, medical condition or disability, or any other legally protected status.

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