Reorg’s Digital Marketing team is seeking a Marketing Data Analyst to unlock the power of data-driven decision-making within our marketing and commercial teams. You will play a pivotal role in extracting valuable insights from complex data sets to shape our marketing strategies, enhance customer experience, and drive our business forward.

Responsibilities:

• Developing a deep understanding of our products, internal tools, strategic priorities, stakeholder needs, as well as key customers segments
• Data Mining and Analysis: Implement advanced data mining techniques to extract valuable insights from large, structured, and unstructured data sets.
• Insights Generation: Analyze data to identify trends, patterns, and insights that inform marketing strategies and decision-making processes.
• Reporting and Visualization: Develop and present clear, comprehensive reports and visualizations that translate complex data into actionable insights for the marketing team.
• Cross-functional Collaboration: Work closely with marketing, sales, product, and IT teams to ensure alignment of insights and strategies across the organization.
• Customer Segmentation and Targeting: Utilize data mining to refine customer segmentation and targeting strategies, enhancing personalization and engagement.
• Campaign Analysis: Measure and analyze the effectiveness of marketing campaigns, providing recommendations for optimization and future strategies.

Requirements: 

• Bachelor’s degree or higher, 3 years of data science, statistics, or a related field.
• Proven experience in data mining, analysis, and reporting, within a marketing context.
• Strong analytical skills with the ability to collect, organize, analyze, and disseminate significant amounts of information with attention to detail and accuracy.
• Proficiency in data mining and analytics tools (e.g., SQL, R, Python) and data visualization tools (e.g., Tableau, Power BI).
• Knowledge of digital marketing channels and metrics.
• Excellent communication and presentation skills, with the ability to translate data insights into actionable marketing strategies.
• Strong problem-solving skills and the ability to work under pressure in a fast-paced environment.
• Team player with the ability to collaborate effectively with cross-functional teams.
• Ability to work from the New York City office 3 days per week; US remote candidates will also be considered.

At Reorg, we consider a range of factors in connection with compensation decisions, including experience, skills, location, and our business needs and limitations. As a result, compensation may vary within and across similar roles and positions. Please note that the salary range information below is a good faith estimate for this position and actual compensation for any individual may fall outside this range if warranted by the circumstances applicable to that individual. If we identify a role that would be suitable for a broader range of skills and experience such that we would consider hiring at multiple levels then the range listed below may reflect that breadth.

The salary range estimate for this position is $75,000 - $90,000. 

The actual compensation will be at Reorg’s sole discretion and will be determined by the aforementioned and other relevant factors. This position is eligible for an annual discretionary bonus.