Our next Marketing Manageris both strategic and creative with the ability to envision and execute multimedia projects and campaigns. Do you think ahead and stay organized? Can you easily shift gears from project planning to content production? Are you a detail-oriented self-starter? This person is a manager and a doer, capable of wearing many “hats” and able to deliver on all aspects of project development from start to finish.

What You'll Do:

Our Marketing Manager creates and oversees the marketing initiatives and creative content production for our real estate affiliate companies – covering the industries of mortgage, title, insurance, and rental management. You will collaborate closely with senior leaders and department management to plan, develop, and launch multimedia materials. Your team includes one Marketing Specialist whom you will coach and motivate daily to keep projects moving swiftly and smoothly.

What You'll Need:

Skill sets required for this position are project management and coordination, graphic design, copywriting, and social media management. Additional skill sets in video production, editing, and email creation are a plus.

Responsibilities:

• Creative Leadership: Lead projects and people. Motivate your Marketing Specialist teammate and initiate project development and next steps. Oversee every stage of the project from inception to completion. Prioritize timelines, direct vision and streamline execution.
• Brand Development: Create personal brand logos. Name new products and programs. Craft content to drive brand consistency, awareness and visibility for our affiliate companies.
• Copywriting: Research all details and translate information into effective copy that converts. Take complex topics and make it appealing and easy to understand for our target audiences.
• Graphic Design: Construct clean layouts for print and digital materials (including social media posts, postcards, brochures, one-pagers, displays, promo items, etc.). Repurpose designs into various formats for maximum reach. Develop graphic elements and visual imagery for content across all affiliate companies and media platforms.
• Website Design & Management: Design and develop landing pages on our existing websites housed on both SquareSpace and WordPress. Maintain websites with new information as needed and upload blog posts and industry announcements.
• Email Creation: Build email templates for use within our CRM platforms and Microsoft Outlook. Keep customer tags updated on all company-level contact lists. Add to and clean lists weekly.
• Social Media Management & Engagement: Plan evergreen social media content on a monthly basis. Write captions, research hashtags, design posts, assess analytics and engage on platforms. Develop personalized social media kits for our sales teams. Research strategies and lead initiatives to grow social channels, including influencer-based initiatives and running contests. Personalize templates and input orders for social media ads placed by sales team members.
• Video Production: Using a DSLR camera, phone or streaming platform, utilize necessary equipment to record “talking head” update videos as requested by senior leadership and sales team. Storyboard concepts, write scripts, gather b-roll and edit video into polished promotional videos for both internal and external distribution. Provide content and direction to Marketing Specialist for editing reels and graphic animations for social media.
• Technology Adoption & Integration: Utilize our current software suite, which includes various CRMs, creative programs (Adobe Creative Cloud and Canva) and Microsoft Outlook. Adopt, implement, and maintain marketing technology solutions to support automation where possible.
• Performance Analysis: Measure the effectiveness of creative campaigns and initiatives, using insights and data reports.
• Support & Training: Provide support sessions for sales team members who request coaching on social media and other marketing practices. Lead marketing presentations and overviews for potential recruits and newly onboarded sales team members. Create and hold workshops to help train and empower our sales team to adopt new marketing practices and tools. Present helpful topics and marketing updates at company-wide meetings.
• Administration & Organization: Help clean contact and data lists. Track project pipeline progress, intake project requests and establish deadlines. Stay on top of proofreading and final review before projects are launched.

Qualifications:

• Bachelor's degree in a marketing-related field (Marketing, Advertising, Graphic Design)
• 5-10 years of experience in corporate or agency marketing
• Portfolio displaying a range of creative marketing abilities
• Excellent communication, organization, and presentation skills
• Proficient in software including Adobe Creative Cloud (Illustrator, InDesign, Premiere), Microsoft Office, and design platforms like Canva and Marq
• Well-acclimated with social media channels and management platforms
• In-depth knowledge of design principles, brand development, and marketing strategies
• Confident and comfortable with strong interpersonal skills and a “client-first” mindset
• Background knowledge in real estate-related fields (mortgage, insurance, title, brokerage) is a big plus!

Is this role right for you?

This role requires an outgoing, ambitious personality who is communicative, resourceful, and always eager to learn what’s next in the marketing and real estate worlds.

About Real Estate One Family of Companies

The Real Estate One Family of Companies delivers the best real estate experience possible to the residents of Michigan. We exist to create meaningful connections with our customers and within our workplace culture. As the largest and leading brokerage in our state, we’ve been innovating the real estate industry for over 90 years. We are a family-owned company and have been a Top Workplace for the past thirteen years.

Job Type: Full-time

Benefits:

• 401(k)
• Dental insurance
• Employee assistance program
• Employee discount
• Flexible spending account
• Health insurance
• Health savings account
• Life insurance
• Paid time off
• Referral program
• Vision insurance

Schedule:

• Monday to Friday

Application Question(s):

• Can you provide a portfolio displaying a range of creative marketing abilities?

Education:

• Bachelor's (Preferred)

Experience:

• Marketing: 5 years (Preferred)

Work Location: Hybrid remote in Southfield, MI 48076