Based in Washington, D.C., Quorum is a fast-growing software company and is the leading provider of workflow software and information services for government affairs professionals across the corporations, non-profits, associations, and governmental end-markets.Quorum allows users to manage stakeholder engagement, launch grassroots advocacy campaigns, and track legislative activity at all levels of government, including federal, state and local.

Quorum provides mission-critical solutions to public affairs professionals for their work in Congress, all 50 state legislatures, major U.S. cities, the European Union, and 30 countries around the globe. Quorum serves over 2,000 customers globally including over 50% of the Fortune 100, and has over 350 team members across the globe. The company recently acquired Capitol Canary, a market leader in grassroots advocacy software.

As the Vice President, Product and Customer Marketing, reporting directly to the CMO, you'll be responsible for improving and scaling the global go-to-market strategy and execution. You will develop the strategic product marketing plan and lead the positioning efforts for our global product line. You will work closely with our -to-market (sales, enablement, etc.), corporate marketing, product, and CS teams to launch successful products and capabilities to market and help us fulfill our mission to be the #1 choice for public affairs software. You'll work closely with all members of the Quorum leadership team to help further drive our market position, including effective communication of vision, strategy, product direction, customer marketing, and competitive positioning.

Responsibilities:

• Lead integrated product and customer marketing teams, establishing and enhancing cross-functional collaboration.
• Own solution messaging across the product portfolio, serving as the lead go-to-market storyteller for internal meetings, customer facing and industry events.
• Partner with our Product and Product Managers. You'll contribute to our product strategy, how we prioritize features, and be a constant advocate for our customers. You'll influence and partner with these functions to drive alignment on company-level goals, projects, and activities.
• Develop a sharp perspective on how we drive the adoption of new products or engagement with existing ones to increase revenue.
• Be a voice of the customer and a voice of the market.
• Develop messaging and go-to-market strategies for new product launches.
• Plan and execute integrated marketing programs that span product launches through customer retention and expansion.
• Provide strong leadership through thoughtful talent recognition, coaching, development, and performance management of the PMM and customer marketing teams.
• Create compelling product and customer messaging tailored to market landscape and buyer journeys.
• Champion a customer-centric culture across the organization that drives more engagement and decreases churn in our customer base.
• Oversee customer marketing programs, including onboarding, education, adoption, retention, and advocacy.
• Develop customer marketing success metrics and programs to improve satisfaction and loyalty.
• Enhance customer advocacy initiatives such as case studies, referrals, and customer advisory board.
• Monitor marketing KPIs and team performance across both product and customer initiatives.

Requirements:

• 10 years leading product marketing and customer marketing teams.
• Experience driving community and advocacy programs.
• Excellent team leadership, collaboration, and communication abilities.
• Strong product marketing leadership experience. You've launched multiple products and features from ideation to launch to adoption in a fast-changing market.
• Experience with B2B SaaS. You understand the delivered proven products to market tied directly to successful revenue delivery. 
• Complexity hacker. Experience with complex packaging in the B2B SaaS space.
• People Developer. Experienced people manager. You have hired, managed, and led other product marketers. You understand what it takes to be a successful product and customer marketer, and you actively work to bring the best out in your people.
• Collaboration. Experience working closely with product teams. We expect you to jump right in and collaborate with our product managers, designers, and researchers. You've had experience working in the weeds with product teams in making tough priority tradeoffs and partnering on product strategy.
• Clear communicator. We expect you to take big, ambitious ideas and distill them down into concise, exciting talking points. You have experience bringing the voice of the customer to an entire team and getting buy-in on your ideas and strategies.
• Pragmatism. We're looking for someone who can wear multiple hats across the entire lifecycle of product exploration, launch, and adoption. You are willing to get into the details to ensure consistent messaging for our customers across all touch points.
• Ability to think strategically while working with the team to execute on the ground. Ideally, you have hands-on experience working in startups that are growing and transitioning to a more mature scale-up.
• Experience working with Revenue teams on enablement assets, training, and gathering customer feedback.
• Excellent storytelling abilities. You have strong communication skills—both written and verbal. You can distill complex ideas into simple, crisp words.
• Data-oriented. You like working with data and insights and pair that with your passion for customers to inform your points of view on how to take our product to market.
• Self-starter: you spot opportunities to make things better and take ownership of them.
• Track record of leadership that drives projects to completion by collaborating across teams. You can effectively partner with engineering, product, design, sales, customer success, and marketing teammates.

About the Marketing Team

• We’re a close-knit team of innovative, hardworking, and optimistic people who value responsibility, productive discourse, and personal growth.
• We work hard to deliberately develop our team member’s careers. We are voracious learners and will be your mentors, confidantes, and supporters.
• Our team is dedicated to building and growing a remarkable company. Working at Quorum is unique and particularly fulfilling because each team member’s work directly impacts the company’s success.
• We use testing to optimize how we do our jobs on a daily basis.
• We are a small team, so we pitch in wherever needed.

Our Work Environment

• We are a hybrid team with flexible work options: work remotely or choose to come into our vibrant, sunlit space in our modern, open concept office in Washington DC.
• Our office building is located in the heart of downtown DC, easily accessible by metro, bus and rideshares. It is also in close proximity to great restaurants, food trucks, shopping, and popular happy hour spots.
• Our team loves to spend time doing fun things outside of the office - both together and remote, which we call Quorum Fun events. Past Quorum Fun events have included apple picking, yoga, virtual art classes and wine tasting.

Do you want to learn what it's like to have a real impact at a fast-growing company that is changing the way the advocacy process works? If so, drop us a line. We'd love to talk to you!

Benefits

• Flexible Paid Time Off
• Paid Company holidays plus additional company-wide days off for team members to rest and recharge
• Four Day Weekends for President’s Day, Memorial Day, Fourth of July and Labor Day
• Invest in Yourself Days - one designated day per quarter is dedicated to your professional development!
• One-time Work from Home Stipend
• 401k match
• Choice of trans-inclusive medical, dental, and vision insurance plan options
• Virtual and in-person team events 
• Bright sunlit open office concept with your own dedicated desk (if you want it)
• Inclusion & Diversity Affinity Groups to support belonging
• 12 weeks paid parental leave

For any questions regarding any open roles on our team, please reach out to recruiting@quorum.us.

We comply with all requirements for US government federal contractors issued by the OFCCP, IFR, and the terms of our government contracts.