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Practising Law Institute (PLI) is hiring a Marketing Manager, New Business, to increase the number of PLI's Privileged Member organizations across various market segments by providing Marketing Qualified Leads (MQLs) to the Sales team. This role will use email, digital ads, social media, and other marketing tools to strategically find and market to potential Members at scale.
The Marketing Manager, New Business will be a representative of the industry leader in legal training. Reporting to the Director, Digital Marketing, this role will be responsible for driving strategic marketing efforts aimed at law firm partners and associates, government lawyers, corporate general counsel and other relevant professionals and staff to drive interest in PLI products and services to feed our Privileged Membership Program and create Marketing Qualified Leads for deeper engagement.
The successful Marketing Manager, New Business has the ability to envision, create and deploy personalized campaigns, leverages the full MarTech stack to optimize efforts, and works across both the Marketing and Membership team to drive awareness of current efforts and plan new or enhanced efforts.
KEY RESPONSIBILITIES:
QUALIFICATIONS:
YOUR BENEFITS AT PLI
PLI offers a generous benefits package and is committed to maintaining an interesting, collegial, and supportive work environment:
COMPENSATION RANGE FOR THIS POSITION
$88,000-$95,000 per annum (Exact compensation offer may vary based on the candidate’s job-related skills and work experience.)
Full Time
Education & Training Services
$103k-132k (estimate)
04/06/2024
07/10/2024
pli.edu
MANHATTAN, NY
200 - 500
1933
ANITA SHAPIRO
$50M - $200M
Education & Training Services