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Marketing Automation Manager
We are seeking an experienced Marketing Automation Manager that will be the Technical Owner and Digital Product Manager for our Salesforce Marketing Cloud implementation. This is a critical, strategic role that is responsible for the roadmap, development, and execution of digital communications that will enhance customer engagement and improve core KPIs. The ideal candidate will possess a unique blend of technical expertise, strategic vision, and a passion for delivering exceptional digital experience.
Essential Functions and Responsibilities:
Technical Ownership:
Strategic Leadership:
Management and Collaboration:
Campaign Execution:
Analytics and Reporting:
Innovation:
Qualifications and Education:
About the Company:
The Plymouth Rock Company and its affiliated group of companies write and manage over $2.0 billion in personal and commercial auto and homeowner’s insurance throughout the Northeast and mid-Atlantic, where we have built an unparalleled reputation for service. We continuously invest in technology, our employees thrive in our empowering environment, and our customers are among the most loyal in the industry. The Plymouth Rock group of companies employs more than 2,000 people and is headquartered in Boston, Massachusetts. Plymouth Rock Assurance Corporation holds an A.M. Best rating of “A-/Excellent”.
#LI-DNI
Full Time
$122k-159k (estimate)
04/27/2024
05/16/2024
plymouthrock.com
Boston, MA
1,000 - 3,000
The following is the career advancement route for Marketing Automation Manager positions, which can be used as a reference in future career path planning. As a Marketing Automation Manager, it can be promoted into senior positions as a Marketing Senior Manager that are expected to handle more key tasks, people in this role will get a higher salary paid than an ordinary Marketing Automation Manager. You can explore the career advancement for a Marketing Automation Manager below and select your interested title to get hiring information.
If you are interested in becoming a Marketing Automation Manager, you need to understand the job requirements and the detailed related responsibilities. Of course, a good educational background and an applicable major will also help in job hunting. Below are some tips on how to become a Marketing Automation Manager for your reference.
Step 1: Understand the job description and responsibilities of an Accountant.
Quotes from people on Marketing Automation Manager job description and responsibilities
The Marketing Automation Manager develops the strategy, then reverse-engineers the processes that help organizations reach their goals.
03/01/2022: Nashua, NH
Provide guidance and advice to colleagues in Systems and Sales, on the tooling and use of Salesforce CRM and Marketo, to ensure ROI is possible and effective process are in place.
04/04/2022: Akron, OH
Managers set the short and long-term vision for every stage of the customer lifecycle, developing a strategy and roadmap to deliver the vision.
05/06/2022: Tucson, AZ
They manage and deliver the marketing technology stack to help support our marketing and customer acquisition teams, including day to day operations and troubleshooting.
02/27/2022: Trenton, NJ
Review and manage the platforms and tech stack in use, standardising where it makes sense in order to drive ROI.
04/14/2022: Sioux City, IA
Step 2: Knowing the best tips for becoming an Accountant can help you explore the needs of the position and prepare for the job-related knowledge well ahead of time.
Career tips from people on Marketing Automation Manager jobs
Applicants need a computer skills and experience using relevant applications in order to fit for Marketing Automation Manager role.
04/15/2022: Mcallen, TX
Be Strategic, Operational, and Tactical.
02/20/2022: Lincoln, NE
Aspiring candidates must be comfortable with working to tight deadlines and strong attention to detail.
04/21/2022: Allentown, PA
Flexibility to work with other marketing teams or departments as required.
04/13/2022: High Point, NC
They also need to be great collaborators and have a solid understanding of the principles and strategies of data-driven marketing and modern demand generation, plus hands-on experience with a marketing automation or email marketing platform.
02/09/2022: New Britain, CT
Step 3: View the best colleges and universities for Marketing Automation Manager.