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Provide social media team leadership within PlatformGSK by applying expertise in all social media principles to a client’s business. Works with overarching Strategy team to translate the client goals and objectives into actionable items. This role is responsible for leading a group of social media planners and buyers while fostering integration/communication across all departments and partner agencies. PLEASE NOTE THIS IS A PAID MEDIA POSITION, NOT A CONTENT CREATION OR ORGANIC POSTING POSITION.

KEY RESPONSIBILITIES

• Guide and drive social media strategies for designated client account(s) and help to set overall objectives
• Build, maintain and grow client relationships and client business
• Oversee, author and/or constructively edit and review the development of social media documents (timelines, POVs, RFPs, plans, agreements, client memos, and correspondence from within and outside the agency)
• Work with Media Planner to prepare tactical media plan presentations and oversee preparation of social media plan presentation elements
• Supervise, direct, and review the development and implementation of specified social media plans alongside Media Buyer
• Facilitate and document consistent QA of all campaign builds and plan adjustments
• Lead client presentations and be the primary point of contact for key clients
• Build and maintain relationships with social media publishers and internal agency counterparts
• Understand and adopt new social media trends and/or processes for clients
• Manage the scheduling, posting, tracking advertising and compiling performance reports
• Provide direction as needed for improving campaign performance through optimization and/or implementing new features and strategies
• Lead regular check-ins on campaign performance and track against KPIs
• Oversee management of social campaign budgets, including media authorizations and management of billing reconciliation process
• Maintain knowledge of current social media landscape and provide training/mentorship to junior team members
• Stay apprised of new and emerging technology, creative and other innovative tactics to aid in recommendations for paid social activations and/or measurement
• Develop a successful team of social media planners and buyers through coaching and mentoring; conduct annual performance appraisals and provide regular feedback
• Participate in Management Training Programs; using learned leadership skills to develop self and team
• Accurate and timely reporting of billable and non-billable time
• Other responsibilities, as assigned

QUALIFICATIONS

• Experience analyzing social data and market research
• Leadership and managerial skills, should be a role model and mentor to the junior staff
• Self-starter, with planning and organizational skills and the ability to work with minimal direction
• Strong time-management and organizational skills
• Solid communication and negotiation skills
• Proven ability to develop and maintain strong professional relationships with clients, colleagues, and vendors

REQUIREMENTS

• 3 - 5 years experience in media, advertising, or related field
• Bachelor’s degree in related field or equivalent work experience
• Expertise with social platform campaign management (across multiple platforms) and ad serving technology (i.e. IAS, Double Click DART, Atlas DMT)
• PC device proficiency and solid working knowledge of Microsoft Office (MS Word, Excel, PowerPoint, etc.)
• Media math and/or basic accounting principles; basic statistical analysis experience is a plus

Compensation Range: $70,000 - $110,000 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. For this role, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 05/21/2024.

All your information will be kept confidential according to EEO guidelines.