Job Summary:

As the Social Media & Community Manager will support the brand’s continued growth by leading all community initiatives, strategy, and community content across multiple platforms, including but not limited to TikTok, Instagram, Facebook, YouTube, Snapchat, LinkedIn, Pinterest and Reddit, with the responsibility of planning, developing and managing the strategy for each to support the growth of the company’s social men, community and consumer engagement. The role will be working in a fast-paced, creative environment that offers an opportunity to be part of building a rapidly growing business and team. You will work with the marketing team, creative team and content manager to plan and create in-house content and repurposing unique and effective content from our platforms, retailors, brand activities, partnerships and community building events to build out a strong content calendar for all platforms. This role is also responsible for acting as the brand voice by constantly engaging with our customers/followers/non-followers across all channels and mediums to elevate their experience, to grow our community, generate community engagement and develop brand champions. Must be up to date on all social media community trends, and passionate about the social media landscape, in order to successfully bring new ideas to the table, test new activations which will ultimately continue to grow the channels.

Role Responsibilities:

• Responsible for managing all of the brand’s social media platforms and community engagement.
• Work cross functionally with Sales, DTC, PR, and Marketing departments to ensure the content calendar is in alignment with topline brand activations, goals and plans.
• Conceptualize and create stills, videos, behind-the-scenes footage and other supporting assets for campaigns around product launches, educational efforts, promotions, collaborations, ambassador activations, etc.
• Work closely with the PR team to repurpose UGC and paid partnerships content, capture event content and repurpose press mentions.
• Ensure that we are maximizing the usage of all assets by strategically using them across channels to maintain cohesiveness.
• Stay up to date on new creative trends, insights and generate ideas on how to best translate these across our content and social media channels.
• Drive efficient performance that is tracked and monitored in real-time to optimize tactics, pivot strategies and achieve growth and ROI targets.
• Work with Social Media team to efficiently respond to all DMs and comments in a timely manner with appropriate messaging in the brand’s voice.
• Oversee and manage social listening on TikTok and Instagram. • Strategize and communicate top level messaging priorities so that all departments remain in sync with strong brand messaging
• Analyze content productivity and performance KPIs and make cross-platform recommendations accordingly.

Supervisory Responsibilities:

• This job has supervisory responsibilities
• Directly supervises one employee within the Social Media department(s).
• Carries out supervisory responsibilities in accordance with the organization’s policies and applicable laws.
• Responsibilities include interviewing, hiring, and training employees; planning, assigning, addressing complaints, and resolving problems.

Competencies:

• INTERPERSONAL SKILLS – This role demonstrates the ability to understand relationship-orientated aspects of social effectiveness and to operate successfully in a variety of social exchanges
• PRUDENCE – This position must demonstrate a willingness to see the perspective of others and an inherent respect for divergent opinions
• COMPETENCE – The incumbent should demonstrate proficiency in their area of expertise
• DECISION MAKING – This role will be required to display the ability to make good decisions and / or lead a sound decision-making process
• INFLUENCING SKILLS – This Leader will have the ability to successfully inspire peers, subordinates, and managers Education /

Certifications:

• Bachelor's degree in Marketing or other related major

Experience / Abilities:

• 3-5 years in Social Media industry
• Proven track record in growing social media channels
• In depth knowledge of social media marketing industry
• Experience managing a team
• Impeccable verbal and written communication skills
• Well organized with great time management skills
• Content creation experience
• Outstanding project management skills
• Excellent interpersonal and relationship building skills
• Networking aptitude

Knowledge:

• Dash Hudson
• Tribe Analytics
• Kale
• Linkedin
• Reddit

Travel and Hours:

This is a full-time position. 3 days in-office required. Travel may be required for on-site events/content creation.