About the Role

The Social Media Content Lead will strategize and concept closely with the Director of Creative, Director of Social Media, and partner with the broader creative team. The role is an exciting opportunity to evolve the Banana Republic brand presence and celebrate the brand’s distinct product offering with content that delivers newness and engagement on organic and paid channels. This role will be responsible for owning projects from concept through to delivery, working from briefs as well as initiating and pitching concepts.

What You'll Do

• Concept, develop and execute content inclusive of art direction and design for paid social,
  organic social inclusive of grid posts, IG stories, Reels, TikTok
• Concept and execute short form video content and animation, inclusive of storyboarding, art direction, editing treatment
• Pitch innovative social first concepts to amplify business goals and initiatives
• Translate campaign themes into compelling channel specific content
• Stay abreast of social media landscape (Tiktok, Instagram, Pinterest, influencers and creators) and infuse trends into brand relevant executions
• Think strategically to translate data and insights into creative, social-first content that delivers results
• Own and oversee work through lifecycle of project—concept, development, refinement, execution
• Maintain accuracy and attention to detail throughout all deliverables
• Partner with production partners to revise and refine assets for delivery
• Collaborate with cross-functional teams including strategy, copy, project management and production

Who You Are

• An innovative and conceptual creator, skilled at merging art with commerce
• You have a compelling portfolio of distinctive work with elevated brand expressions
• A knowledge of fashion, image making, and branding with a highly refined sensibility 
• Inspired by the changing creative landscape — you’re social, experiential, and brand obsessed
• Experience with video content creation and animation, digital storytelling
• Passion for pop culture, trends in social media, understanding of landscape and performance drivers
• Refined design sensibility and typography skills
• Strong organizational skills, keen eye for detail, and ability to manage multiple projects at once.
• You thrive in a fast-paced environment where deadlines, priorities, and initiatives pivot frequently
• Love collaboration, discourage competition
• 5 years relevant experience, retail or luxury background preferred 
• Expert in the Adobe Suite, Premiere, After Effects, Keynote, social apps and design tools