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Position Title:
Manager, Social Media, PBS KIDSDepartment:
Marketing & Brand EngagementCorporate Area:
PBS KIDSStatus:
Fixed Term (Fixed Term), Full time ExemptManager Title:
Senior Manager, Social MediaPosition Overview:
The Social Media Manager develops and oversees the development of content designed to grow vibrant communities of parents and caregivers of young children on PBS KIDS and member station social media platforms. The candidate also contributes to the overall social media strategy with the goal of driving discovery and awareness of PBS KIDS content, products, and initiatives.Key responsibilities will include, but are not limited to:
Spearhead the creation of compelling, engaging content, working with an internal production team and external content creators.
Write and assign content briefs, providing storyboards and other detailed specifications for visual elements.
Create and edit graphics and social-first video content.
Innovate for the rapidly changing social media landscape by experimenting with new and trending content formats and storytelling techniques to maintain a fresh and captivating social media presence.
Pioneer new ways to leverage social media platforms to build awareness of PBS KIDS games.
Manage production workflow, including assigning projects to content creators, and reviewing content to ensure quality, adherence to social media best practices and goals alignment.
Spearhead co-design of a social media engagement strategy with PBS member stations. The strategy will be designed to reach and engage parents in local stations' communities. Collaborate with the Senior Manager of Social Media and PBS KIDS teams to implement the strategy.
Work closely with the creative, content, distribution and marketing teams to ensure a cohesive and integrated approach to marketing campaigns.
Keep up with the latest social media trends and emerging social media platforms.
Perform other duties as assigned.
Requirements for success:
2-4 years of digital or social media marketing and/or communications experience
In-depth knowledge of social media marketing best practices
Experience writing, editing and creating videos and graphics for various audiences and social media platforms.
Knowledge of video and graphic design software (Adobe)
Experience with social media CMS software (Sprout Social) preferred
Enthusiastic self-starter who is creative and curious
Charismatic and engaging communicator
Collaborative, diplomatic and calm under pressure
Bachelors degree in Communications, Journalism, Marketing, or related field (or equivalent work experience)
PBS is an Equal Opportunity Employer in accordance with the EEOC and the Commonwealth of Virginia.
PBS is an Equal Opportunity Employer of Minorities, Women, Protected Veterans, and Individuals with DisabilitiesFull Time
IT Outsourcing & Consulting
$109k-141k (estimate)
03/20/2024
04/26/2024
pbsgroup.org
HERMITAGE, PA
100 - 200
Private
THOMAS CARPENTER
$10M - $50M
IT Outsourcing & Consulting
The job skills required for Social Media Manager include Social Media Marketing, Social Media Strategy, Graphic Design, Storytelling, etc. Having related job skills and expertise will give you an advantage when applying to be a Social Media Manager. That makes you unique and can impact how much salary you can get paid. Below are job openings related to skills required by Social Media Manager. Select any job title you are interested in and start to search job requirements.
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Quotes from people on Social Media Manager job description and responsibilities
As the team lead, the social media manager will need to supervise junior team members, set up processes, and even manage multiple projects.
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The social media manager also strategizes how to grow and further develop the business through social media.
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Becoming a social media manager takes more than having a social media account.
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Most social media managers also have soft skills that help them excel at their jobs.
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Social media managers often work with tight deadlines and may be on the receiving end of hurtful social media comments.
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There are no set qualifications for becoming a social media manager, although many entrants have a degree, and some employers require this.
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Content curation has always been a major part of social media marketing skills.
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