Job Title: Associate Manager, Global Organic Mobile Acquisition

Location: Newark, NJ (Hybrid) Duration: 9 Months

Job Description:

• We are seeking an Associate for Operations on our app marketing team.
• You will be supporting our Associate Director, Global Organic App Marketing in creating and executing campaigns within our CMS platform across the Android and iOS apps.
• Our ideal candidate has 3 years of experience across iOS and Android platforms, is highly organized, self-driving, comfortable reviewing code and using content management systems.
• The role requires attention to detail, a passion for the app space, an attitude that anything is possible, be a team player and an ability to be flexible and think outside the box.
• You will work with other marketing teams in addition to Product Management, User Experience, Creative & Brand, and Technology.

Key Responsibilities:

• Build and launch A/B tests and seasonal campaigns using client CMS and CRM tools.
• Own updating experiences across iOS and Android across our global portfolio
• Responsible for monthly updates of key touchpoints
• Pull reporting on key metrics related to the acquisition of new prospects.
• Create, manage, and socialize documentation related to app CX and in-flight tests.
• Work with cross-functional Marketing partners to ensure a consistent end-to-end customer experience.
• Develop and implement new Marketing strategies based on changing business priorities.

Basic Qualifications

• 3 years of work experience in digital marketing
• Experience using Content Management Systems and basic knowledge of HTML, XML, JSON, and CSS
• Basic understanding of conversion, engagement, and retention marketing throughout different portions of the lifecycle
• Superior project management and organizational skills
• Excellent communication and presentation skills
• Strategic thinking and strong attention to detail
• Strong ability to effectively collaborate.
• Solution oriented and creative thinking
• Ability to adapt in a dynamic environment.
• Working knowledge of Excel, Word, and PowerPoint

Preferred Qualifications:

• Passion and understanding of the app space and streaming services.
• Conversion and retention marketing experience in a membership model business
• Hands-on experience with digital marketing tools, such as Kochava, Adobe Analytics and Tableau
• Experience working with various cross-functional partners (Technology, Creative, User Experience, Media Planning) to develop assets and plans for optimization.