About the Role

As our Senior SEO Specialist, you will be a key individual contributor executing on our SEO content strategies that drive high quality Consumer engagement while working in close partnership with the Head of SEO, Engineering, Product, Analytics and Marketing Tech teams. This is an exciting opportunity for a hands-on SEO researcher/technical analyst who is passionate about working with data to solve complex SEO initiatives and optimization plans. 

What you'll do:

• Develop and execute a content strategy to expand and accelerate organic growth and earn backlinks. 
• Support programmatic content assets for web products that help users on their homebuying journey
• Research, recommend, and implement changes to website architecture, content, linking, and other factors to improve organic visibility
• Undertake strategic research initiatives and provide insight into topical and keyword trends
• Configure & fine-tune monitoring and reporting for SEO KPI’s such as rankings, traffic, and Google Webmaster Tools to deliver granular & reliable insights on SEO performance
• Work with content, social, and SEM teams to promote collaborative digital marketing strategies to supplement and benefit from other channels
• Optimize, manage, and update Google My Business profiles and other relevant pieces of owned content (App Store page)
• Conduct, synthesize, and deliver SEO content audits
• Develop and champion strategies to measurably improve monthly rankings, traffic, and conversions
• Educate yourself on the latest developments in organic search and convey potential business impacts
• Coach and mentor more junior marketing team members, and cascade relevant information to partners such as developers, designers & PR team specialists

What we need from you:

• 3 years SEO exposure in an in-house role or an agency developing and executing optimization plans
• Experience with developing content strategies that leverage current and seasonal trends
• Growing the movoto.com backlink profile with an emphasis on earned links from authoritative sources
• Highly data-driven, with experience in tools like Google Analytics, Google Search Console, Google Data Studio, Screaming Frog and STAT
• Advanced Microsoft Office or Google Docs skills, specifically with Excel/Sheets and PowerPoint/Slides
• Experience in e-commerce or travel SEO, copywriting, content strategy development or link building
• Working knowledge of HTML, CSS, and JavaScript development and constraints
• Experience executing keyword research, page optimization & site technical audits

Nice to haves include:

• Excellent interpersonal skills – a strong communicator with a good ability to explain and deliver SEO insight and recommendations to non-SEO experts
• Google Analytics certifications preferred
• Familiar with the latest SEO trends, best practices, and changes
• Solid understanding of performance marketing, conversion, and online customer acquisition