Job Title

Marketing Manager, Multifamily(https://careers.cushmanwakefield.com/)

Job Description Summary

The primary focus of the Multifamily Marketing Manager position is to provide strategic support and management of TX/AR Multifamily regional property marketing, advertising and promotional activities.
Portfolio: 35,000 units in Texas / Arkansas
Diverse Assets: Conventional, Affordable, Senior 55 , New Construction, Lease Up
HYBRID SCHEDULE - Frisco TX Office / Home Office, travel within portfolio sometimes required.
$90,000-$95,000 salary bonus benefits

Job Description

ESSENTIAL JOB DUTIES

• Support the Regional Marketing Director with the creation of marketing plans and strategies. This includes providing market research, advertising costs and demographic profiles, to name a few.
• Manage the development of creative marketing materials and collateral for on-site team members to use. This would include the coordination of: direct mailers outreach marketing (local merchants, preferred employer programs, resident referral programs, marketing to locators, home builders and companies providing corporate accommodations and the implementation of signage to generate traffic.
• Work with design teams, third-party vendors and on-site associates to create and write ads for print media, Internet sites and other advertisement medium available in a particular sub-market, to generate qualified traffic and reflect the community’s current themes, campaigns and promote the Pinnacle brand.
• Develop competitive messaging for property websites.
• Review and analyze traffic reports and analyze ROI to determine which marketing efforts are effective.
• Conduct audits on various media and technology performance areas.
• Acquire contract from national media vendors and stay abreast of their products.
• Support Regional Marketing Director in the education of regional team members use of new innovations and marketing partnerships.
• Analyze property demographics and make develop marketing campaigns to attract that demographic for student, senior, affordable, garden, urban and more.
• Support the Regional Marketing Director in maintaining marketing standard operating policies and procedures.
• Attend client meetings on behalf of Regional Marketing Director.
• Participate in interdisciplinary meetings on behalf of the Regional Marketing Director
• Support new property marketing transitions
• Work with Regional Marketing Director in ensuring that Pinnacle’s brand standards are maintained.
• Support Regional Marketing Director in updating the marketing tool box with new deliverable templates.
• Knowledge of the Yardi product suite, and Multifamily real estate.
• Other functions as assigned.

QUALIFICATIONS

To perform this role successfully, an individual must be able to perform all essential functions satisfactorily. The requirements define the knowledge, skill, and/or ability necessary to perform the essential functions. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions.

EDUCATION & EXPERIENCE

• At least 2-4 years of progressive experience in the multifamily marketing field.
• Multifamily experience in any regional market, Texas preferred.
• Bachelor's degree required in marketing or related field. Other degrees with multifamily marketing experience may be considered.
• Strong written and oral communication skills.
• Positive, energetic, enthusiastic, patient and ambitious attitude is essential.
• Ability to multi-task and meet deadlines while working in a fast-paced environment.
• Intermediate computer skills in Microsoft Office Programs, including, Teams, Word, Excel, Outlook and PowerPoint. Yardi, CRM.
• Strong time management, organizational and administrative skills.

JOB KNOWLEDGE & SKILLS

• Sales and Marketing – Knowledge of principles and methods for showing, promoting, and selling products or services.
• Research Management – Ability to execute research projects and provide data and content within the realm of the objectives.
• Project Management –Manage details in maintaining integrity of fast pace projects
• Customer Service (internal & external customers) – Understanding of the value and importance of the customer care process, cycle and strategies
• Strong interpersonal communications skills
• Public speaking and presentation skills

PHYSICAL REQUIREMENTS

The physical demands described are representative of those that must be met by an employee to successfully perform the essential functions of the job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

The job is considered light in physical demand. Verbal and auditory ability required in order to communicate in person and by telephone. Must be able to sit and / or stand up to eight hours per day. Must have close and distance vision and the ability to adjust focus. Must be able to finger and grasp. Physical activities include computer keyboard operation, and frequent verbalization of ideas. Must be able to travel independently.

TRAVEL REQUIREMENTS

Light travel is required within the continental United States.

Cushman & Wakefield provides equal employment opportunity. Discrimination of any type will not be tolerated. Cushman & Wakefield is an Equal Opportunity / Affirmative​ Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability, protected veteran status or any other characteristic protected by state, federal, or local law.

In compliance with the Americans with Disabilities Act Amendments Act (ADAAA), if you have a disability and would like to request an accommodation in order to apply for a position at Cushman & Wakefield, please call the ADA line at 1-888-365-5406 or emailHRServices@cushwake.com. Please refer to the job title and job location when you contact us.