• Working directly with clients on various large- and small-scale content initiatives and formats, with a fair amount of ambiguity and creative problem-solving. Establish their marketing goals, develop action plans to achieve them, oversee and develop high-quality content, and measure success. In this role, you will provide strategic counsel and act as a leadership extension of their team.
• Developing and expanding relationships with existing and new clients by providing a superior client experience and output, pitching new offerings, and proactively marketing our capabilities.

• Leading a team of content creators and marketers and collaborating with other department leaders to better define how we work together and build the business
• Helping guide our marketing collateral and other efforts, including:
  • Writing for our insights page as well as undertaking activities to elevate your profile, whether in bylines, speaking engagements, or other areas
  • Overseeing our overall content marketing strategy, including setting goals and overseeing the work of colleagues
• Helping build new capabilities in the department, both through learning and development and hiring
• Staying up to date with content marketing best practices, incorporating innovative ideas into the content strategy, and sharing knowledge and experience with others across the team
• Managing the content marketing budget, efficiently using resources to achieve maximum impact.
• Contributing to company strategy as part of the leadership team; tasks include setting priorities, identifying new opportunities, and evaluating potential investments.
• Other duties as assigned

• 10 years of proven experience in content marketing, content creation, strategy, or a related role
• Strong leadership and team management skills
• Ability to rapidly absorb clients’ ideas, value propositions, and goals, no matter how complex, and translate them into actionable strategies
• Knowledge of and keen interest in business and cultural trends, all marketing channels, and all formats.
• Experience in successful business development and pitching to clients
• A data-driven mindset, including the ability to develop a narrative from data and make recommendations based on analysis
• Creative thinking and comfort with ambiguity, fast turns, and iteration
• A collaborative, kind, entrepreneurial spirit, and desire to innovate, develop new products and services, and support and lead growth initiatives.

We Make it Easy

Founded in 1901, MRA is a nonprofit employer association that serves more than 4,000 employers, covering more than one million employees.

As one of the largest employer associations in the nation, MRA helps its member organizations thrive by offering the most comprehensive assortment of HR services, information, education, and resources to help build successful workplaces and a powerful workforce.

We partner with these companies working directly with their HR department and leadership to hire their talent. We are a direct line to the company, not an agency recruiter.