Director, Content Marketing

Location: Mountain View, CA (In office 3-5 days a week)

Who we are:

Moveworks is the copilot platform for automating employee support, empowering our customer’s workforce to converse with all of their business systems through natural language. Powered by the world’s most advanced LLMs and our proprietary MoveLM models, our copilot enables users to search information, automate tasks, and create content with generative AI.

Brands such as Databricks, Broadcom, DocuSign, and Palo Alto Networks leverage Moveworks to automate L1 support, enhance the employee experience, and navigate critical business initiatives.

Founded in 2016, Moveworks has raised $315 million in funding, at a valuation of $2.1 billion. We’ve been named to the 2023 Forbes Cloud 100 list as well as the Forbes AI 50 list for five consecutive years, while also earning recognition as the winner of the 2023 Edison Awards for AI Optimized Productivity, and as the Best Bot Solution at the 2022 AI Breakthrough Awards.

Moveworks has over 500 employees in six offices around the world, and is backed by some of the world's most prominent investors, including Kleiner Perkins, Lightspeed, Bain Capital Ventures, Sapphire Ventures, Iconiq, and more.

Come join one of the most innovative teams on the planet!

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What You Will Do:

• Content and Social Strategy and Creation:
• Develop and implement a robust content strategy that aligns with Moveworks' business objectives, showcasing your ability to innovate and drive measurable impact.
• Lead the creation of impactful and engaging content, covering a diverse range of formats, and collaborating closely with the Design team.
• Build and define Moveworks' social strategy alongside the Head of Social.
• Cross-Functional Collaboration:
• Collaborate with Demand Generation, Sales, Sales Development, Product Marketing, and Field Marketing teams to align content strategy with integrated go-to-market campaigns, ensuring a unified and strategic approach.
• Work closely with the Marketing team, ensuring content aligns seamlessly with broader marketing initiatives.
• Collaborate with the Director of Web Development to integrate content effectively on the Moveworks website, enhancing the overall user experience.
• Brand Voice and Messaging:
• Define, develop, and maintain a consistent brand voice across all content platforms, ensuring that Moveworks' identity is consistently reflected.
• Draft template posts for various stakeholders to ensure on-brand messaging, providing guidelines that resonate with our audience.
• Performance Monitoring:
• Define and report on the performance of content and social initiatives, using data to iterate and improve strategy, demonstrating your data-driven mindset.
• Develop a framework for analyzing content effectiveness and operationalizing reporting to showcase key metrics and impact across all of the brand, demand generation, and social activities.
• Collaboration and Enablement:
• Collaborate with thought leaders, industry experts, and internal teams to reach new audiences, identifying and leveraging opportunities for strategic partnerships.
• Conduct enablement sessions to share content best practices across departments, fostering a culture of continuous improvement.
• Product Launch Support:
• Participate in messaging and planning discussions for product launches, demonstrating a deep understanding of Moveworks' technology and platform nuances to effectively communicate product features and benefits.
• Director-Level Responsibilities:
• Manage and allocate budgets strategically to optimize content initiatives and maximize ROI.
• Identify, attract, and hire exceptional talent to strengthen the content team.
• Explore and leverage partnership opportunities to enhance our content reach and impact.
• Keep abreast of the latest trends and innovations in content marketing, infusing fresh ideas into our strategies.

What You Bring To The Table:

• Experience: 7 years in content creation, preferably in B2B marketing, showcasing your proven track record of driving impactful content strategies.
• Strategic Thinking: Ability to align content strategies with overarching business goals, demonstrating a visionary approach.
• Collaboration Skills: Strong ability to work collaboratively across teams, especially with the Marketing and Web Development departments. Provide examples of key stakeholders you've closely collaborated with in the past.
• Excellent Storytelling: Proven track record of distilling complex concepts into compelling content, focusing on various content formats, including blogs, videos, demand generation assets, and more.
• Data-Driven Mindset: Passion for using data to inform strategic decisions and track performance, showcasing your analytical prowess.
• Leadership Skills: Capable of leading and prioritizing multiple projects in a fast-paced environment, with director-level responsibilities such as budget management, talent acquisition, and strategic partnerships.

Nice to Have:

• Exposure to high-tech startups or mid-sized SaaS B2B companies.
• Familiarity with innovative content creation trends and technologies.

Base Compensation Range: $130,000 - $228,000

Our compensation package includes a market-competitive salary, equity for all full-time roles, exceptional benefits, and, for applicable roles, commissions or bonus plans. Final offers may vary based on factors such as geography, role complexity, and candidate experience.

Moveworks Is An Equal Opportunity Employer:

Moveworks is committed to creating a diverse and inclusive workplace. We provide employment opportunities without regard to age, race, color, ancestry, national origin, religion, disability, sex, gender identity or expression, sexual orientation, veteran status, or any other characteristics protected by law.

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