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This position is responsible for assisting in the preparation, design, execution, and analysis for email marketing, direct mail campaigns, and other marketing programs as assigned. This position will also assist the marketing teams in validating data proofs for direct mail campaigns and other promotions as assigned. Develops strong accountable working relationships with internal departments, as well as, outside vendors to coordinate all direct mail campaigns.
• Assist in the planning and implementation of direct mail programs designed to attract and retain new and existing customers to the casino. • Utilize Structured Query Language (SQL), data warehouses, relational databases, and multi-dimensional databases in analyzing various data sources (in-house databases, data warehouse, other third-party data sources, etc.) to develop queries and procedures for extracting and communicating required information.• Assist in the planning and implementation of casino kiosk promotions.• Work closely with Marketing on the planning and implementation of direct mail and email marketing, including proofreading all invites and any relevant collateral. • Work closely with Monarch Rewards Desk and VIP Hosts on guest related inquiries.• Coordinate direct mail projects with mail vendor and Art Department.• Responsible for database integrity (security, data cleansing, NCOA, etc.). • Will review and monitor results from promotions to determine effectiveness and revenue generating impact.• Performs other incidental and related duties as required and assigned.
• Degree in Computer Science, IS, IT or Marketing or the equivalent• Previous Casino Marketing experience preferred• Excellent analytical skills, and high competency in a variety of reporting/analysis programs• Good communication skills both verbal and written• Ability to obtain a Nevada Gaming Registration
Full Time
$94k-119k (estimate)
03/04/2024
03/01/2025
monarchblackhawk.com
BLACK HAWK, CO
200 - 500
1972
WILLIAM WESTERMAN
$10M - $50M
The job skills required for Database Marketing Manager include Analysis, SQL, Direct Mail, Integrity, Computer Science, Communication Skills, etc. Having related job skills and expertise will give you an advantage when applying to be a Database Marketing Manager. That makes you unique and can impact how much salary you can get paid. Below are job openings related to skills required by Database Marketing Manager. Select any job title you are interested in and start to search job requirements.