EFFECTIVE DATE : 4 / 1 / 2024

4 / 1 / 2024

FLSA : Non-Exempt

Non-Exempt

JOB TITLE :

Marketing & Communications Coordinator

DEPARTMENT :

Marketing / Communications

REPORTS TO :

Public Information Officer

JOB FUNCTION :

At Memphis Area Transit Authority much of our success depends on the strength of our communications department. To build on the momentum, we’re searching for a marketing & communications coordinator (MCC)who can contribute to existing programs while assisting with the development of new initiatives aligned with company goals.

The ideal candidate will have experience in a wide range of marketing and communications functions, as this role involves a diverse set of tasks related to communications, marketing, event coordination, and community engagement, and requires strong organizational, communication, and research skills.

The MCC must be an organized multitasker, able to handle many diverse projects simultaneously and meet tight deadlines.

ESSENTIAL DUTIES AND RESPONSIBILITIES

Support the PIO (Public Information Officer) in the following capacity :

Assist in coordinating and scheduling promotional events and presentations.Update calendars with relevant information regarding public engagement activities.

Gather data and assist in analyzing communication efforts to prepare monthly reports for management.

Communicate campaign objectives, timelines, and deliverables to the team :

Act as a liaison between the PIO and the team, ensuring everyone understands the objectives and deadlines of promotional campaigns.

Provide clear instructions on how team members should use and promote campaign materials.

Maintain inventory of communication materials and promotional items :

Keep track of all communication materials and promotional items, ensuring they are current and accurate.Coordinate the creation of new materials when necessary, ensuring consistency with branding guidelines.

Manage inventory of promotional items and marketing assets, ensuring availability as needed for campaigns and events.

Support Specialist, Community Engagement & Marketing (CEM) in the following capacity :

Assist in researching and identifying relevant community events and forums happening in Memphis.Provide support to the Specialist, CEM in planning and coordinating participation in these events.

Assist in researching, identifying, securing, locations for public meetings or community pop up’sAssist with preparation for public meetings / taking notes during public meetingsSupport Specialist, CEM w / public meetingsServe as a backup to the Specialist, CEM in managing social media accounts and updating the organization's website.

Contribute to the development and implementation of marketing and social media strategies.

Represent the organization at various community events to promote engagement and awareness.Keep abreast of marketing and social media trends :

Stay updated on the latest trends and best practices in marketing and social media.Apply this knowledge to enhance promotional efforts and engagement strategies.

Assist with employee events :

Provide support in planning and executing internal events for employees.

Assist with media distribution :

Help with uploading and removing media content to bus monitors, Transit Center lounges, and TV lounges.

Collect data about target demographics and analyze market trends :

Gather information about target demographics and analyze market trends to inform communication and engagement strategies.

Assist in creating customer profiles for marketing and communication purposes.

Additional duties and task as assignedMINIMUM QUALIFICATIONS

Education :

High school diploma; Experience in Communications, Marketing, Event coordination. Knowledge about transit, strong organizational and project management skills are a plus.

Other

Must be willing to comply with the company’s Drug and Alcohol Policy.Regular and consistent attendance is required.Must always comply with safety and COVID protocols.Environment

Extensive sitting is required while using office equipment such as computers, phones, printers, or fax machines.Some standing and walking during a normal workday will also be required as well as bending, stooping, kneeling, and crouching.

Most work will be performed in inside working conditions but should be able to tolerate changes inbuilding environments such as with or without air conditioning or heating.

May be required occasionally to move up to 20 pounds by lifting, carrying, pushing, pulling or otherwise repositioning objects.

Fingering and repetitive motions will be required for data entry, while picking items up or while filing.Able to express or exchange ideas with others accurately and at an easily audible volume through the use of spoken words.

Close visual acuity to perform detail-oriented activities as well as acuity to perform activities at or within arm’s reach with skill, control, and accuracy such as preparing and analyzing data, viewing a computer screen or for significant reading of documents and other materials.

The above description is intended to describe the general content, identify the essential functions, and set forth the requirements for the performance of this job.

It is not to be construed as an exhaustive statement of duties, responsibilities, or requirements.#J-18808-Ljbffr

Last updated : 2024-04-06