Product Marketing Lead, Meta for Work Responsibilities:

• Influence product strategy and roadmap by partnering closely with Product, informed by customer insights
• Manage and inspire a team of product marketing managers, providing leadership, guidance, and mentorship to foster a collaborative and high-performance work environment
• Define success metrics for products and core technology solutions, ensuring product market fit and long-term lifecycle management
• Lead and define product positioning, audience definition and sizing, research, pricing, and naming for a portfolio of products and technologies
• Lead the definition and development of the go-to-market strategy across the organization that is grounded in the customer journey framework, user insights, and market dynamics
• Work cross functionally to execute and launch products and core technology solutions through end of life
• Act as the point of contact for communicating GTM updates and reviews with cross functional leadership
• Implement analytics and reporting mechanisms to track business performance, and derive actionable insights to continuously optimize strategies and drive business growth

Minimum Qualifications:

• 10 years experience with inbound or outbound B2B product marketing for tech hardware and/or software
• Combination of strategic product marketing experiences and hands-on tactical execution
• Experience with customer research and proficiency in using data and insights to inform product and GTM strategy
• Experience delivering product launch results with internal and external partners including Marketing, Brand, and Sales
• Experience working in a cross-functional capacity within a growth environment

Preferred Qualifications:

• Product Marketing experience in hardware, software products, and electronics
• Product Marketing or Product experience in B2B environments
• Domain knowledge in VR, AR, AI/ML, and/or hardware/software platforms
• Experience with both early-stage products and established products
• Experience with end-to-end product lifecycle management
• Experience leading a team of product marketing managers
• BA/BS degree in marketing, business, product development, or related field
• MBA degree

About Meta:Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology. People who choose to build their careers by building with us at Meta help shape a future that will take us beyond what digital connection makes possible today—beyond the constraints of screens, the limits of distance, and even the rules of physics.

Meta is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. Meta participates in the E-Verify program in certain locations, as required by law. Please note that Meta may leverage artificial intelligence and machine learning technologies in connection with applications for employment.
Meta is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance or accommodations due to a disability, please let us know at accommodations-ext@fb.com.