Marketing Manager

This position manages the development, production, and execution of various marketing projects. Responsibilities include:

• Create, develop and implement marketing plans, product concepts and promotional programs to drive awareness and lead generation by managing the strategic and tactical execution of marketing programs and campaigns, including tracking, results reporting, analysis and recommendations.
• Develop and execute the marketing activities, direct mail programs and implementation of marketing initiatives for residential and commercial business
• Builds and effectively manages timelines for all programs to ensure they are completed on time
• Manage, work with and measure performance of outside agencies to pre-set objectives and budgets
• Identify and develop new marketing programs and channels and provide recommendations that will drive incremental growth and revenue for the organization
• Manage the creative elements of print and electronic collateral material (brochures, fact sheets, presentations) including copywriting, supervising graphic design, and overseeing production process
• Drive positioning and messaging for existing and new service offerings

Knowledge, Skills and Abilities

This position requires a very strong attention to detail, the ability to handle multiple projects and excellent verbal and written communication skills. This position also requires a strong skill set for building reports and analyzing data. Flexibility, strong organization skills and the ability to grow with the changing demands of the position and our Company are essential for success.

Broad experience in advertising, branding, and project development and implementation for a service company is essential.

Requirements

• Minimum of 3 years of hands on marketing management experience
• Minimum of 3 years of experience in Direct Mail management
• A. in marketing, business or communications
• Strong working knowledge in creation of campaigns from strategy and design through execution and post campaign analysis
• Ability to make decisions and recommendations based on analysis
• Ability to manage multiple projects simultaneously in a fast-paced environment
• Collaborative skills and teamwork are required
• Must understand lead generation, lead conversion and lead nurturing as a business practice

Our company offers competitive salary with paid vacation, medical and dental insurance, 401(k), life insurance, long term disability and excellent promotional opportunities.

Massey Services is an Equal Opportunity and Drug Free Workplace