Roles & Responsibilities

Responsible for leading the marketing team, to deliver the attractions marketing plan in line with brand values and business strategy. Responsible for driving the commercial objectives of the business, maximizing revenue and customer satisfaction.

• Plan and deliver the attraction marketing plan across all disciplines, including pricing, media, online, and Trade, against commercial and financial results in line with business objectives.
• In line with the Marketing Brand strategy, plan and execute the on-going annual marketing plan for the Attraction to achieve volume and SPH through consumer and trade sales channels.
• Identify audience insight and increase market share across key audiences to drive visits and maximize opportunity for repeat visits through effective guest experience, annual pass sales and product development.
• Plan and ensure effective delivery of site promotions, advertising, online, direct marketing and Trade Sales plan in line with target audience, measured ROI, and overall Attraction brand plan.
• Work with Central Marketing /Brand Manager to ensure all activity is completed in line with overall brand guidelines and other Attractions activity to ensure consistent brand identity.
• Work with General Manager and Finance Manager to determine monthly forecasts for annual admissions, yield and revenue budget across all channels and review on a regular basis in line with attraction performance.
• Work alongside the Operations Manager to support in-attraction spends in line with marketing activity and maximize guest satisfaction scores.
• Provide effective marketing reports to General Manager and Leadership team detailing marketing activity, effectiveness, and ROI.
• Provide monthly forecasts for admissions volume, SPH and revenue and adjust marketing activity as required to ensure budgeted revenue and admissions across all channels.
• Drive online sales through online activity and work with brand manager to maximize efficiency of website from traffic to conversion.

Qualifications & Experience

• Bachelor’s degree required, preferably in marketing, communications, business or related field or equivalent experience.
• At least one (1) year of developing and implementing robust marketing strategies, preferably within the attractions or hospitality industry.
• Advanced MS Excel skills including knowledge of macros and proficiency in MS Word and PowerPoint.
• Strong agency and budget management skills.
• Strong project management skills to drive ideas and opportunities through to completion and measure return on investment.
• This position requires a fun, outgoing approach in interacting with others with a desire to provide service on the highest possible level and the ability to work individually and as part of a team.
• Excellent communication skills are required.
• Must be able to work in a fast paced, multi-task environment.

Benefits

• Excellent health care options (medical, dental, and vision that encourage preventative care).• Outstanding Paid Time Off (PTO) that allows for adventure, rest, relaxation, or recuperation.• Merlin Magic Pass for friends and family to enjoy the parks & attractions• Recognition Programs and Rewards• 401(k) program with company match• Tuition reimbursement programs• Numerous learning and advancement opportunities

Pay Range