The LaCroix BrandED team is responsible for building brand relevance through the execution of collaborative retail partner-based shopper engagement programs that spread the joy of LaCroix. Reporting to the Director, Brand Education the Regional Field Manager will translate BrandED strategy into sales via education at the retail level. An important part of our marketing strategy, you will help lead team members and project plans to bring LaCroix BrandED to life in a local way. You’ll spend your days working in locations and communities across your region, growing brand visibility, flavor awareness, and product consumption. You will increase brand affinity through education focused, shopper engagements. This isn’t your average 9-5 office job as you will be out in the field ensuring LaCroix is relevant and present in the right places on any day of the week; at a time when people need healthy hydration.
Role Scope Responsibilities:

• Execute LaCroix brand activation strategy to increase focus flavor awareness, trial, and brand visibility via cultivated programs with select retailers through shopper engagement demos throughout region.
• Implement and manage BrandED initiatives to optimize consumer touch points and maximize incremental revenue Conduct regular market visits to better understand focus areas and executional challenges.
• Challenge your team to develop new opportunities to attract new users and increase existing product consumption.
• Train high potential employees for market lead roles.
• Provide direct, consistent, and productive feedback to help maintain quality performance
• Create tools and trainings to empower your ambassador team, and promote LaCroix’s core values, such as responsibility, passion, and focus
• Build relationships with internal partners and external opinion leaders (store management) to promote program impact and support plans
• Promote project management, and development of tools and training across the field.
• Serve as a conduit between the retail client, shopper/consumer, brand education ambassador and the region/field sales teams
• Contribute to leveraging departmental strengths to create impactful in-store engagement for the brand
• Communicate what project success looks like across all stakeholders through facilitation of project kick-off, post mortem and recap exercises
• Maintain and nurture a culture that rewards relentless effort and exceptional execution in line with LaCroix’s values

Required Skills:

• Ability to manage local projects with ultimate goal of growing consumption
• Experience recruiting, hiring, training and managing team members.
• A history of coaching, leading, and influencing development in order to foster a collaborative and creative environment
• Experience managing large, successful teams and growing talent
• An understanding and working knowledge of marketing communications and storytelling with an emphasis on content--the ability to write, present, and articulate ideas clearly

Must Haves:

• Bachelor's Degree strongly preferred; equivalent, applicable work experience will be considered.
• 2 years of relevant work experience: preferably with a focus on experiential events, CPG marketing, or retail
• 2 years of people management experience and project manager experience
• Willingness to “makes things happen.”
• A ‘connector’ who has excellent communication and networking skills, who can open doors and excite people of an idea
• Strong ‘can do’ attitude, strives for perfection and love for the detail in every project
• Valid Driver’s License
• Willingness to travel 45% annually including weekends

LaCroix Sparkling Water provides equal employment opportunities to all applicants for employment without regard to race, color, religion, sex, national origin, age, disability, gender, genetics, gender identity, disabled veterans, or sexual orientation.