Location: Hybrid at Kohler, WI

Opportunity

The Brand Marketing Manager, KOHLER kitchen & bath North America is responsible for developing and executing Omni Channel Consumer Focused integrated marketing campaigns. This includes leading campaigns and new product launches to increase penetration of Kohler Brand products across all channels of distribution and secondary markets They evaluate, prioritize, and align strategies, timing and creative messaging in accordance with Kohler Co., market share, profitability and revenue goals ensuring a cohesive brand strategy across all touch points. Additionally, they lead cross functional Campaign teams in their assigned Category accountable for program, brand, and business objectives deliverables.

Primary Objectives

• Drive brands’ business under guidance of Sr Brand Managers / Marketing Directors to increase share of market in competitive landscape with a consumer centric approach.
• Drive brand growth by developing innovative strategies and go-to-market plans for both new launches and core businesses with executional excellence.
• Contribute to the growth and profitability of the business by leading development and managing the execution of marketing strategies and Campaigns as assigned.
• Owning and uncovering deep consumer insights and data-driven marketing.
• Performing business & competitive analysis, and driving strategic assessment, category positioning and storytelling for internal and external stake holders.

Specific Responsibilities

• GTM Strategy, Brand Execution Planning, Product Launches & Campaigns: Forecast and implement new launches and marketing mix strategies to build integrated, engaging consumer brand experiences. Monitor performance to identify opportunities for improvement. Work collaboratively with Retail & Digital team to build strong go-to-market strategies. Evaluates and assigns product launch priorities based on greatest opportunities to hit financial target, ROI and Brand metrics. Develops marketing strategies and core marketing assets across all channels rooted in consumer insights and research. Provides inputs on new product launch forecasts. Consults on the development of communication tools to aid product training for Kohler and Distributor Sales associates. Communicates Business needs to Communications by way of Business Cases and Project Requests in a timely manner focusing on KPIs, Consumer needs and Budgets. Manages assigned Campaign Budget(s) to achieve financial objectives and provides support and detailed input into the KBNA Communications budget for assigned product category. Monitors the success, impact, and contributions of all programs, communicating successes, failures, and next steps to management on a timely basis. Leverage best practice Performance Marketing results in Campaign development and execution. Develops and communicates Omni Channel key visual asset packages (messaging/imagery) to provide consistency and streamlined workflow. Develops Content for Consumer Events (Live and Virtual) for assigned categories and themes.
• Brand/Category Positioning & Storytelling: Prepare annual marketing presentations that outline the brand's strategy and novelties. Deliver engaging and informative presentations to TOP clients, fostering a deeper understanding of the brand's direction and offerings. Evaluates competitor promotions and programs for each product group. Apprise business teams of competitor activities and changes in the marketplace. Independently meets with sales staff, distributors, plumbers, homebuilders and kitchen and bath experts to determine future marketing needs and actions. Ensure timely adjustments to changing markets and competitive conditions based on acquired field knowledge.
• Situational Leadership: Lead a highly collaborative cross functional team that simultaneously drives accountability and quality across internal and external stakeholders. Build trust and gains alignment between Communications, KBNA Category Strategy and Channel Marketing organizations.