The Vice President of Advisor Retirement Marketing will drive the development and day-to-day implementation of marketing strategy and operations with a focus on digital first communications across web, email, social, multi-media, measurement, and data management as part of the ongoing development of J.P. Morgan’s client experience. You have a passion for retirement, collaborate within and outside of Marketing extremely well, understand how data can be leveraged to tell a story and inform best practices, and enjoy thinking differently about the challenges facing our business.

Job Responsibilities

• Build a client-centric marketing strategy. Develop and execute our advisor retirement marketing strategy, including driving deep audience insights on financial advisors, their businesses, and how J.P. Morgan can deliver value in retirement.
• Execute with excellence. Lead multiple large-scale initiatives simultaneously, partnering with Sales, Marketing, Investment Specialist, Event Program Management, Training, and Shared Services teams. Initiatives include web, social media, advertising, industry conferences, internal events, market research, thought leadership and major sales programs.
• Drive impactful marketing communications. Develop, execute, and manage digital client journeys, based on tiering and engagement objectives. Develop and project management the deployment of digital communications across teams, including email and web.
• Test, learn, and measure. Bring an experimental mindset to test, learn, and scale enhancements to how we market retirement to financial advisors. Identify opportunities to leverage extensive technology platforms, including business intelligence, to enhance measurability and ROI. Build and manage the right data reporting framework to support business objectives. 
• Contribute to a great culture. Help us create an environment where diversity of thought and experience is welcomed and encouraged. Support and foster a winning team – partner and build trust with colleagues across lines of business, region, and marketing centers of excellence. 

Required Skills, Capabilities, and Qualifications

• Expertise in delivery of digital and traditional marketing solutions in collaboration with internal and external partners and resources
• Project management, with excellent attention to detail, solid organization skills and the ability to accurately manage large volumes of information
• Insight driven, with the ability to learn and understand the needs of prospects and clients, and the distribution needs to support pipeline development
• Demonstrate innovation by challenging convention and identify opportunities to develop unique, competitive sales and marketing programs 
• Ability to develop relationships with global marketing directors and managers, sales, and investment professionals, lead through influence
• An effective collaborator, with ability to work alone and partner with people of all levels across multiple locations 
• The ability to develop credibility and trust through consistent delivery of quality outcomes across a matrix within and beyond Marketing 
• Attention to detail, achieve thoroughness and accuracy when accomplishing a task through concern for all the areas involved
• Effective communication skills, demonstrating grammatical expertise; Strong written and verbal communication skills; ability to proofread
• Proficiencies in in Microsoft applications including Word, PowerPoint, and Excel

Preferred Skills, Capabilities, and Qualifications

• Strong marketing experience in the retirement, asset management, or wealth management industry; defined contribution/retirement.