Client Marketing The Client Marketing role is responsible for development and execution of strategic campaigns in partnership with Marketing and Distribution colleagues aimed at acquiring, developing and retaining clients. By utilizing traditional as well as dynamic methods, such as client segmentation, marketing automation, digital and social methods, they aim to execute multi-faceted campaigns that deliver high-quality leads to the sales organization. This job supervises a team of professional level employees and sets goals and objectives for team members to ensure the achievement of department results. Key Responsibilities and Duties Leads strategy development and delivery of Go-To-Market plans for client segments and executes deliverables against plan. Establishes and maintains strong working relationships and collaboration with sales organization and business partners. Owns journey mapping for their respective audience segmentation – including catalogue, prioritization, planning and execution, including the strategic objectives & goals, priorities, stakeholders, target audience (segments), channels, products and processes, and creates the project plan for the journey. Manages campaign planning, development and execution in partnership with Sales and functional marketing team members. Develops appropriate departmental measurements and key performance indicators (KPIs) based on overall business goals. Provides tactical and custom marketing support aligned with Client marketing support model in partnership with functional areas of marketing. Manages team performance through regular, timely feedback as well as the formal performance review process to ensure delivery of exceptional services and engagement, motivation, and team development. Educational Requirements University (Degree) Preferred Work Experience 5 Years Required; 7 Years Preferred Physical Requirements Physical Requirements: Sedentary Work Career Level 9PL This leader leads a team managing audience driven campaigns across our Plan Sponsor Marketing, Participant Marketing and Advisor/Consultant Marketing channels. Oversees campaign planning, development and execution in partnership with Sales and functional marketing team members. Establishes and maintains strong working relationships and collaboration with sales organization and business partners, including TIAA retirement marketing and distribution. Required Qualifications: 5 years of financial services marketing experience. People management Preferred Qualifications: 7 years of financial services campaign marketing experience. 7 years’ experience working in the retirement or defined contribution industry. Experience with asset allocation and/or income solutions. University degree. Strategic thinking to enable impactful delivery and execution of results-driven marketing plans. Relationship building to enable strong relationships across the enterprise. Digital-first approach to drive deeper engagement with target audiences. Experience managing high performing marketing teams. Analytical skills to help track, measure and interpret success/strategy of marketing programs. Related Skills Audience Insights, Budgeting, Campaign Management, Differentiates Value Proposition, Influence, Lead and Demand Generation, Marketing Analytics, Marketing Channels, Marketing Strategic Planning, Prioritizes Effectively, Relationship Management Anticipated Posting End Date: 2024-05-14 Base Pay Range: $128,900/yr. - $176,800/yr. Actual base salary may vary based upon, but not limited to, relevant experience, time in role, base salary of internal peers, prior performance, business sector, and geographic location. In addition to base salary, the competitive compensation package may include, depending on the role, participation in an incentive program linked to performance (for example, annual discretionary incentive programs, non-annual sales incentive plans, or other non-annual incentive plans). _____________________________________________________________________________________________________ Company Overview Nuveen, the investment manager of TIAA, offers a comprehensive range of outcome-focused investment solutions designed to secure the long-term financial goals of institutional and individual investors. Its affiliates offer deep expertise across a comprehensive range of traditional and alternative investments through a wide array of vehicles and customized strategies. For more information about the firm please visit our website at www.Nuveen.com Benefits and Total Rewards The organization is committed to making financial well-being possible for its clients, and is equally committed to the well-being of our associates. That’s why we offer a comprehensive Total Rewards package designed to make a positive difference in the lives of our associates and their loved ones. Our benefits include a superior retirement program and highly competitive health, wellness and work life offerings that can help you achieve and maintain your best possible physical, emotional and financial well-being. To learn more about your benefits, please review our Benefits Summary. Equal Opportunity We are an Equal Opportunity/Affirmative Action Employer. We consider all qualified applicants for employment regardless of age, race, color, national origin, sex, religion, veteran status, disability, sexual orientation, gender identity, or any other protected status. Read more about the Equal Opportunity Law here. Accessibility Support TIAA offers support for those who need assistance with our online application process to provide an equal employment opportunity to all job seekers, including individuals with disabilities. If you are a U.S. applicant and desire a reasonable accommodation to complete a job application please use one of the below options to contact our accessibility support team: Phone: (800) 842-2755 Email: accessibility.support@tiaa.org Privacy Notices For Applicants of TIAA, Nuveen and Affiliates residing in US (other than California), click here. For Applicants of TIAA, Nuveen and Affiliates residing in California, please click here. For Applicants of Nuveen residing in Europe and APAC, please click here. For Applicants of Greenwood residing in Brazil (English), click here. For Applicants of Greenwood residing in Brazil (Portuguese), click here. For Applicants of Westchester residing in Brazil (English), click here. For Applicants of Westchester residing in Brazil (Portuguese), click here. TIAA started out over 100 years ago to help ensure teachers could retire with dignity. Today, many people who work at not-for-profits rely on our wide range of financial products and services to support and strengthen their financial well-being. Privacy Notices For Applicants of TIAA, Nuveen and Affiliates residing in US (other than California), click here. For Applicants of TIAA, Nuveen and Affiliates residing in California, please click here. For Applicants of Nuveen residing in Europe and APAC, please click here. For Applicants of Greenwood residing in Brazil (English), click here. For Applicants of Greenwood residing in Brazil (Portuguese), click here. For Applicants of Westchester residing in Brazil (English), click here. For Applicants of Westchester residing in Brazil (Portuguese), click here. Nondiscrimination & Equal Opportunity Employment TIAA is committed to providing equal opportunity across all employment practices and we believe our employees have a right to a diverse and inclusive workplace. EEO is the Law Pay Transparency Philadelphia Ban the Box