JobsRUs.com. is seeking to hire a Marketing Strategy Manager for our client in Nashville, TN!
Benefits Available!
Weekly Pay!
$55.00/Hour
JOB SUMMARY
The Manager of Marketing Strategy reports to the Marketing Strategy Director. S/he has proven experience in developing, implementing, and analyzing full-funnel media strategies with a dedicated focus on engaging and acquiring customers and brand loyalists. Specifically focusing on media & performance marketing, the Manager of Marketing Strategy will work with members of the marketing, digital and other cross-functional teams to execute strategies that more deeply engage our target audience with brand messages across omnichannel campaigns and employ highly visible and innovative strategies to foster engagement and trust with the brand, and ultimately impact the enterprise through down-stream revenue & market share growth.
Ideal candidates will have proven experience developing paid media campaigns as part of an overall omnichannel strategy, pay strong attention to detail in the trafficking of media assets in advertising systems and platforms, and is passionate about constant iteration, refinement, and segmentation to achieve strong results. This position requires unique competencies, including large-scale systems thinking, advanced business acumen, and inherently collaborative personality. S/he must be adept at navigating complex organizations with matrix reporting relationships, connecting, and building trust among multiple stakeholders, as well as adapting to dynamic environments. An understanding of client healthcare, the healthcare industry, strategic planning, marketing, and business analysis valuable to this role.
GENERAL RESPONSIBILITIES
Strategic Planning Leadership:
Support Director of Marketing Strategy in developing scalable media strategies that include brand, B2C, B2B, and operational components.
Utilize quantitative and qualitative research to guide strategy development and clearly communicate that strategy across the enterprise to create buy-in.
Conduct discovery efforts to identify opportunities, quantify business impact, and provide solution recommendations for new initiatives.
Regular coordination with service line and division stakeholders to understand business objectives and clearly identify success metrics to be supported by larger media and marketing strategies.
Media Planning & Innovation:
Develop recurring media & advertising strategies for enterprise and division led brand initiatives.
Drive disruptive innovation, with support of the agency of record and creative agency, to position client Healthcare as the true leader in the healthcare marketing space.
Assess internal ad operations to identify & implement efficiencies in the media planning and ad trafficking space.
Lead first-to-market creative and media strategies that drive brand awareness, equity, and engagement.
Performance Marketing:
Works with marketing services organization to build systems to transform raw data into actionable business insights.
Ensure timely and integrated reporting of media performance in an actionable and insightful manner.
Develop data driven A/B testing strategies to create more actionable understanding of media value and drive strategic decision making.
Work with peers in consumer insights, marketing & corporate affairs, and digital strategy to define objectives and KPIs around brand marketing activities.
Develop standardized reporting (monthly, quarterly, annually, etc.) processes and metrics that keep goals, objectives and performance both visible & accessible for stakeholders across the enterprise.
Additional Core Responsibilities:
Serve as advisor and thought leader to internal business units on marketing strategy, business impact and opportunity identification and assessment.
Become a go-to source for marketing resources and information by taking a leadership role in sharing best practices and enterprise knowledge of team members, skills, capabilities, and tools.
EDUCATION (Minimum formal academic training which typically provides the knowledge and skills necessary for successful job performance.
Note in Other if experience may be substituted.)
High School Graduate/Equivalent
Associate’s Degree Required
Bachelor’s Degree Preferred
Bachelor’s Degree Required
Master’s Degree Preferred
Doctorate Degree Required in
Medical Doctorate (MD) Required
Doctor of Pharmacy (PharmD) Required
Technical Training
OTHER/SPECIAL QUALIFICATIONS
Communication – Seeks first to understand, then to be understood. Exhibits excellent communication skills, both written and verbal, for a variety of internal and external audiences. Ability to communicate with multiple stakeholders and exhibit sensitivity to politics among departments, organizations, and partners.
Leadership – Displays leadership skills including consensus building. Very strong strategic, analytical, communication, negotiation, and general business skills required.
Strategic Orientation – Capable of seeing the broader picture of multi-faceted systems while thinking tactically at the operational level to identify multiple points of leverage in a system for change
Collaboration – willing and able to work with others, including building relationships, offering and gathering timely and honest feedback, and working with people who think differently
Planning – Begins with the end in mind; defines the desired outcomes of projects. Works in a timely manner; prioritizes work according to goals.
Problem Solving – Works proactively with other departments; willing to do what it takes to accomplish team and individual goals; displays a can-do attitude.
Curiosity & Learning – Demonstrates openness to learning, asking tough questions, and gathering many perspectives in order to navigate complex systems and adapt frequently
High enthusiasm, creativity and desire to work on an innovative team. Ability to function both independently and as a team member in a fast-paced environment.
Maintains a professional approach to confidential information. Must be sensitive to political, cultural and legal issues affecting healthcare operations.

About the Company:
JobsRus.com Formerly CorTech

About Us

JobsRUs offers job opportunities across the United States with diverse employers and organizations. Job seekers can expect to find a diverse selection of permanent and temporary job opportunities throughout the USA and include both full time and part-time job opportunities in all skill sets and industries.

Our Mission

To simplify the job search process for job seekers while providing increased visibility and exposure employers require in order to successfully fill their open positions. We aim to connect eager job seekers with diverse job opportunities for quality employers.

Company Size:
100 to 499 employees

Industry:
Staffing/Employment Agencies

Founded:
1999

Website:
http://www.jobsrus.com