Product Marketing Manager 

Location: Hyderabad, India

Employment Type: Full-Time; Salaried

Compensation: Base Salary, Bonus, Benefits

Job Description 

About Us:

At Innovapptive, we are bringing the industrial front-line worker, back-office and assets together. Our platform is the only patented and “Code-Free” connected worker platform for SAP and IBM Maximo and is disrupting and digitizing archaic, tedious, & labor intensive paper-based processes for maintenance, operations, & supply chain. The industrial front-line workers are empowered with a suite of highly reconfigurable mobile apps, while the back-office has real-time visibility into the front-line workforce with better planning, scheduling, adoption monitoring and actionable insights. Some of the world’s largest brands such as Newmont Mining, Dominion Nuclear, Hess, Shell, UNICEF, ConocoPhillips, Reckitt Benckiser are digitally transforming their back-office and front-line industrial worker experiences. We are saving companies millions of dollars by improving their asset uptime, productivity, safety, and talent challenges, while delivering jobs better, faster, cheaper and safer. 

We are backed by Tiger Global Management, a Global Marquee Fund with over $30 Billion of Assets Under Management (AUM). Tiger Global Management has a reputation of investing and building some of the world's "Unicorn"​ brands such as Spotify, Netflix, Facebook, LinkedIn, Amazon, Peloton, Harry's, Ola, Flipkart, Freshworks and many more!

Our mission is made possible by Innovapptive’s most important asset: our people. We come together through collaboration and ambition in a team-driven culture. Through the success of our product, we have seen monumental growth in our workforce, and we constantly look for exceptional talent to join us. At Innovapptive, you are challenged with dynamic tasks that drive your professional development and career growth. Join us on our journey to deliver an innovative connected worker experience and to empower 350 Million Industrial Front-Line Workers around the world with the ability to truly harness the power of connected worker experience by improving the working life of a front-line worker and the back-office employee.

The Role

As a Product Marketing Manager, you will focus on our Technology products, including the Connected Worker Platform. Your role involves developing content and strategies to enhance brand awareness, generate demand, boost sales, and support renewals for our Technology business. This encompasses creating thought leadership materials like blog posts, insight papers, infographics, and webinars, along with sales enablement collateral such as one-pagers, sales decks, and urgency documents.

Success in this role requires not only a passion for persuasive writing, a penchant for big ideas, and a keen eye for graphics but also exceptional collaboration and project management skills.

If you are an innovative marketer, a content enthusiast, and a team player who thrives in a cross-functional, entrepreneurial environment, this opportunity is tailor-made for you! Join us in driving the success of our B2B SaaS products and making a significant impact in the technology space.

How You Will Make an Impact:

As a Senior Analyst in Product Marketing at Innovapptive contribute to the development and execution of strategic marketing initiatives for our B2B products. 

Market Research:

Conduct in-depth market research to identify industry trends, customer needs, and competitive landscape within the B2B sector. 

Product Positioning: Collaborate with cross-functional teams to develop and refine product positioning that resonates with target B2B audiences. 

Content Creation: Generate high-quality marketing collateral, including product datasheets, whitepapers, growth marketing and case studies, to effectively communicate product value propositions. 

Go-to-Market Strategy: Work closely with teams to formulate and implement impactful go-to-market strategies for new product launches and updates in the B2B space. 

Sales Enablement: Provide sales teams with the necessary tools and materials to effectively communicate product features and benefits to B2B clients. 

Analytics and Measurement: Establish key performance indicators (KPIs) and utilize analytics to measure and optimize the effectiveness of marketing campaigns. 

Cross-functional Collaboration: Collaborate with product management, sales, and other teams to ensure alignment of marketing efforts with overall business objectives. 

Competitive Analysis: Continuously monitor and analyze competitor activities, identifying opportunities and threats in the B2B market. 

Reporting and Communication: Prepare and deliver clear, concise reports to senior leadership, communicating marketing insights and contributing to data-driven decision-making.

What You Bring to the Team:

• Bachelor’s/ MBA degree in Marketing, Business, or related field; advanced degree is a plus.
• 2 to 4 years of domain experience in Maintenance, and Operations
• 2 to 4 years of proven experience in B2B SaaS product marketing.
• Strong strategic thinking skills for effective positioning and strategy development.
• Proficient in data analysis and interpretation, utilizing analytics tools for optimization.
• Exceptional written and verbal communication skills for compelling content creation.
• Excellent collaboration and project management skills for cross-functional teamwork.
• Familiarity with the B2B SaaS industry, understanding market trends and customer needs.

What We Offer:

• A positive, open, and highly-innovative environment and team
• Entrepreneurial spirit with unlimited opportunity to grow
• Opportunity to work with leading global brands on exciting and impactful projects
• Competitive Base Pay
• Best of plan on Vacation & Paid Time Off.
• Provision of Medical Insurance for family - self, dependent, spouse, dependent children, parents/parent-in-laws
• Paid Maternity and Paternity leave
• Bi-annual reviews to ensure transparency and promoting high performance culture
• OKR Driven Performance Development Environment
• Learning & Development - access to wide range of e-Learning courses (technical, Product, Process, etc.,)
• A host of Interest Groups/Clubs for Book Reading, Toastmasters, Sports - Cricket, Volleyball, Throw-ball, Badminton, TT, Music

Innovapptive does not accept and will not review unsolicited resumes from search firms.

Innovapptive is an equal opportunity employer and is committed to a diverse and inclusive workplace. Qualified applicants will receive consideration for employment without regard to race, color, religion or creed, alienage or citizenship status, political affiliation, marital or partnership status, age, national origin, ancestry, physical or mental disability, medical condition, veteran status, gender, gender identity, pregnancy, childbirth (or related medical conditions), sex, sexual orientation, sexual and other reproductive health decisions, genetic disorder, genetic predisposition, carrier status, military status, familial status, or domestic violence victim status and any other basis protected under federal, state, or local laws.