EXPERTISE NEEDED:

• 'Hands-On' -- Quantitative and Qualitative -- custom primary research
  • Must be a fully engaged practitioner of market research programs with experience leading/training junior associates

A Marketing Research Director is responsible for:

• Operating and recommending qualitative and quantitative research solutions for a wide range of simple to complex research initiatives.
• Training and mentoring junior analysts in platforms, research design, analysis, storytelling, and frequently used research methods.
• Developing proposals, which outline the research design, methodology, timing, and costs, based on a client’s business challenge or provided objectives.
• Building/Maintaining client relationships through a consultative, high touch, personalized client service model.
• Project Management – organizing kickoff meetings and coordinating internal resources to ensure projects run smoothly and meet client research objectives.
• Development of written reports for complex research projects, including actionable and strategic insights that visually communicate the research findings clearly and in a concise manner.
• Presenting insights to senior-level executives that address the client’s core business challenge and research objectives.

Qualifications:

• Highly collaborative, enthusiastic, and passionate with a positive attitude
• Must be able to handle multiple priorities, including client engagements, in a fast-paced team environment
• Considered “Highly skilled” in analytics functional skillset
• Breadth of research methodology expertise & experience including survey design
• Able to distill findings into meaningful insights
• 12 years supplier side, hands-on experience specifically scoping research projects, writing proposals, conducting custom marketing research projects across a wide variety of methods
• Ability to effectively lead project insights team
• Excellent written and oral communication skills
• Highly skilled in all aspects of Reporting (deliverables)
• Prescriptive/Consultative writing skills – reports and client communications
• Strong presentation and storytelling abilities
• Ability to design research and create proposals
• High degree of professionalism & situational awareness
• Experience in new product launch, concept testing, package design, product testing, brand health tracking, path to purchase, brand optimization, and other techniques

CLIENT SERVICES: 

• Manage all aspects of research engagements, maintaining and nurturing client relationships, maintain effective client communication and expectations
• Communicate effectively with internal and external research partners/ vendors to ensure that each project stays on schedule and within budget
• Act as a client consultant regarding day-to-day study issues
• Respond to questions or concerns regarding the progress of the study, study deliverables, etc. in a prompt and professional manner in order to foster a strong working relationship