Full-time Associate Director of Marketing

Come work with us at Houston Ballet! Picture yourself at an amazing organization committed to inspiring a lasting love and appreciation for dance through artistic excellence, exhilarating performances, innovative choreography, and superb educational programs. At Houston Ballet, you’ll be surrounded by creative teams who challenge you, support you, inspire you, and celebrate artistic achievement. 

Visit: www.houstonballet.org for more information.

* * * For full consideration, please be sure to combine your resume and cover letter into one document to upload when you apply. 

Summary:

Strategize with the Director of Marketing & PR to create strategic marketing plans to optimize the effectiveness of Houston Ballet’s budget and resources to achieve target marketing and revenue benchmarks while expanding Houston Ballet's reach through traditional and digital marketing efforts that bolster brand integrity.

Essential Duties and Responsibilities:

• Concept and implement all marketing collateral related to season, subscription, and single tickets campaigns, including but not limited to direct mail, promotional items, and website copy and creative content.

• Oversee email marketing tactics, collaborating with the Director of Marketing & PR for content creation, audience segmentation, and reporting.

• Proactively manage a team of four to optimize the impact of marketing actions that support achieving institutional priorities.

• Develop, plan, and implement organic social media strategies and maintain a high-frequency posting schedule for four social media platforms

• Develop and coordinate copy and creative with our digital firm to execute paid digital campaigns.

• Collaborate with the Audio and Visual team and applicable consulting firms on the branding concepts for all institutional video and photoshoots while overseeing logistics coordination and execution.

• Coordinate and schedule supervised on-site photography for Houston Ballet Company and Academy needs.

• Manage fulfillment and delivery of all print and direct mail campaigns with vendors booked by the department.

• Support the Director of Marketing & PR in analyzing potential strategic partner relationships. 

• Manage and coordinate marketing, brand image, and promotional tactics at Houston Ballet community events, including but not limited to, Theater District Open House, Miller Outdoor Theatre performances, holiday promotional events at Wortham Center and City of Houston, and select Nutcracker Market events.

• Approach and execute duties with a positive and collaborative demeanor while prioritizing high-quality work, patron-centered focus, and brand integrity.

Requirements of the role:

• 4 years of marketing experience

• Bachelor’s degree in marketing or a related field

• High proficiency in executing paid social media and digital campaigns.

• Strong analytical and project management skills

• Strong written and excellent verbal communication skills with a high proficiency for Copywriting

• 2 years of management experience

• Performing or Visual Arts experience preferred. 

• 2 years of experience with Google Analytics or equivalent certification

• Ability to prioritize and execute multiple projects and achieve deadlines.

• Ability to work both collaboratively and independently with high attention to detail in a fast-paced environment.

• High proficiency with Microsoft Office suite and Google Workspace

• Experience with content management systems such as EPiServer and Umbraco preferred.

• Basic knowledge of Adobe CS or other design programs such as Canva preferred.

• Assist with seasonal Houston Ballet community and promotional events, including some nights, and weekends throughout our production season with key events during the holiday season.

Benefits:

Houston Ballet presents an enticing benefits package for eligible full-time employees.

• Healthcare Benefits: Benefit from our comprehensive coverage encompassing medical, dental, and vision care, ensuring holistic support for your health needs. Explore a range of plans tailored to accommodate various budgets, including options with low-cost or zero monthly premiums. Additionally, our offerings extend to include provisions for paid life and AD&D insurance, alongside versatile spending accounts to further enhance your healthcare experience.

• Retirement Plan: Plan for your future with confidence through our robust 403(b) plan, reinforced by a generous annual contribution of 5% from Houston Ballet. This initiative empowers you to build a secure financial foundation, enabling you to save effectively and flourish in the years ahead.

• Paid Time Off: Foster a harmonious work-life equilibrium with our generous paid time off policy, granting you 3 weeks of paid vacation, 10 paid sick days, and 10 paid holidays annually. Further reinforcing our commitment to supporting personal milestones, we offer paid parental leave to facilitate the important moments in your life journey.

• Professional Development: Cultivate your professional aspirations with access to tailored online training and resources dedicated to arts management. This initiative empowers you to proactively advance your career trajectory according to your individual goals and aspirations.

• Discounts and Perks: Immerse yourself in the vibrant Houston performing arts scene with our array of discounted and complimentary tickets to captivating ballet performances and other esteemed venues within the Houston theater district. Additionally, take advantage of our exclusive partnerships with local businesses and eateries, enriching your experiences both within and beyond the workplace.

• Wellness Programs: Prioritize your holistic well-being with access to our on-site gym facilities and counseling services through our employee assistance plan. Our comprehensive support framework is designed to address both your physical and mental wellness needs, ensuring you thrive both personally and professionally.

• Flexible Scheduling: Recognizing the evolving landscape of work preferences, certain positions within our organization offer flexible work hours and remote work options, providing you with the autonomy to structure your workday in alignment with your individual needs and priorities.

Inclusion, Diversity, Equity and Access Statement:

Houston Ballet is dedicated to creating meaningful change by cultivating a space that honors what is unique in all of us. Inclusion, Diversity, Equity, and Access (IDEA) are instrumental in the fulfillment of our mission and values. We recognize our responsibility to be an inclusive and open organization for students, artists, staff, trustees, and volunteers of all backgrounds.

We are an Equal Opportunity Employer. We provide equal employment opportunities to all applicants without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

Join us, together we are Houston Ballet.

Core Values:

Houston Ballets shared values are essential to our success as a world-class ballet company and academy. These values guide our decisions and behaviors and shape our culture.

• EXCELLENCE: We are passionate about results. Our programs are recognized and awarded for excellence. We are committed to delivering quality programs at the highest standard. Work in all departments matches the caliber of the programming on stage.

• ENGAGED: We are proud to be a part of a company that produces art and trains artists. We attend performances and are tremendous advocates for the education and community engagement programs we offer. We are all in and well-versed in the mission of Houston Ballet.

• DRIVEN: We are driven to take goals and run with them. We are excited to deliver results beyond expectations. We are accountable for our actions and work. We reinvent Standard Operations Procedures, leaving our jobs better than we found them. Much of our work product becomes the standard for individuals who will fill our roles in the years to come.

• COLLABORATIVE: We unite around Houston Ballets mission and support each other in reaching goals. We share information widely and generously and treat our team members, customers, and patrons with respect and sensitivity. We embrace inclusion, diversity, equity, and access. We recognize our responsibility to be an open, welcoming, and anti-racist organization where students, artists, staff, trustees, and volunteers of all backgrounds collaboratively learn, work and serve. We nurture the growth and understanding of how each of us fits into the larger picture and we celebrate organizational achievements.

• PATRON-CENTERED: Our patrons (subscribers/supporters/donors/stakeholders) are at the center of all we do and are at the top of our minds in our decisions and actions. Our patrons are delighted by the excellent customer service they receive at every interaction at Houston Ballet.