121 Marketing Operations Specialist Jobs in Atlanta, GA
honeywell2-pilot is Hiring a Marketing Operations Specialist Near Atlanta, GA
The future is what you make it.
When you join Honeywell, you become a member of our global team of thinkers, innovators, dreamers and doers who make the things that make the future. That means changing the way we fly, fueling jets in an eco-friendly way, keeping buildings smart and safe and even making it possible to breathe on Mars. Working at Honeywell isn’t just about developing cool things. That’s why all of our employees enjoy access to dynamic career opportunities across different fields and industries.
Are you ready to help us make the future?
Reportingto the Directorof Demand Generation, the Global Marketing AutomationSpecialist oversees the alignment, implementation, and advancement of MarketingAutomation best practices across Honeywell Building Technologies’ (HBT). Thisrole works as part of our Center of Excellence (COE) to help individualbusiness units grow their understanding and usage of Marketing Automation,while providing a central framework to help improve our lead generation andefficiency as an organization. This role will also be responsible for helpingto establish a solid foundation of operational programs across Marketo andSalesforce.com to ensure data and leads are flowing accurately.
Responsibilitiesinclude managing our Marketo instance structure, leading any strategic Marketorelated projects, being a go-to Marketo expert for the business, trainingbusiness users on Marketo, onboarding new Marketo features and MarketingAutomation technologies, optimizing program execution by implementingefficiencies such as templates, implementing more complex functionality fornurture campaigns, optimizing our usage of forms, iterating on our lead scoringframework, developing KPI’s to show our growth and improvement, and being aprimary contact for any issues that arise in the system.
Theideal candidate will have a roll up your sleeves mentality and extensivehands-on experience with Marketing Automation and CRM systems. Marketoexperience is a must and Salesforce.com experience is strongly preferred.
KEY RESPONSIBILITIES
- Lead key projects to improve the Marketing Automation functionality available to the Customer Marketing team, improve our lead management process and automation, and simplify and scale current systems.
- Facilitate strategic Marketo projects including integrations, audits, form structure, email send process, nurture campaign development, data normalization, compliance, subscription management, lead scoring, etc.
- Drive global Marketing Automation standards and best practices across the organization, working with marketing teams in different businesses and regions.
- Maintain all operational programs and ensure that all programs and processes in Marketo are compliant with current data privacy regulations such as GDPR, CANSPAM, CCPA, etc.
- Facilitate the transformation from one-off campaigns to an ecosystem of automated nurture campaigns for our Customer Marketing and e-commerce teams.
- Assist with email execution by maintaining an efficient request process, managing our agency partners, and QAing important programs.
- Demonstrate business impact of Marketing Automation activities such as an increase in leads, improved email performance or better form conversion.
- Diagnose issues with the Marketing Automation process in Marketo and develop effective solutions.
Job Summary
Full Time
$81k-108k (estimate)
12/14/2023
05/11/2024
The job skills required for Marketing Operations Specialist include CRM, Futures, Marketing Automation, Lead Generation, etc. Having related job skills and expertise will give you an advantage when applying to be a Marketing Operations Specialist. That makes you unique and can impact how much salary you can get paid. Below are job openings related to skills required by Marketing Operations Specialist. Select any job title you are interested in and start to search job requirements.
The following is the career advancement route for Marketing Operations Specialist positions, which can be used as a reference in future career path planning. As a Marketing Operations Specialist, it can be promoted into senior positions as a Private Label Manager that are expected to handle more key tasks, people in this role will get a higher salary paid than an ordinary Marketing Operations Specialist. You can explore the career advancement for a Marketing Operations Specialist below and select your interested title to get hiring information.
If you are interested in becoming a Marketing Operations Specialist, you need to understand the job requirements and the detailed related responsibilities. Of course, a good educational background and an applicable major will also help in job hunting. Below are some tips on how to become a Marketing Operations Specialist for your reference.
Step 1: Understand the job description and responsibilities of an Accountant.
Quotes from people on Marketing Operations Specialist job description and responsibilities
Marketing Operations Specialists define, optimize, and improve marketing automation workflows throughout the stack.
02/13/2022: Provo, UT
Marketing Operations Specialists often establish, maintain and scale processes for the execution of marketing campaigns across multiple channels (email, SMS, paid ads).
04/16/2022: Allentown, PA
They define and develop marketing measurement approach including analytics and reporting.
04/08/2022: Pittsburgh, PA
A marketing operations specialist conducts quantitative data analyses to determine ROI, forecasting, campaign effectiveness, and identify customer trends.
03/22/2022: Kingsport, TN
Marketing Ops managers oversee a broad nexus of technology, programs, and data.
02/16/2022: Jamestown, NY
Step 2: Knowing the best tips for becoming an Accountant can help you explore the needs of the position and prepare for the job-related knowledge well ahead of time.
Career tips from people on Marketing Operations Specialist jobs
Marketing ops professionals often possess technical and analytical backgrounds — financial analysts, project directors, data scientists, market researchers, analytics developers, certified data analysts.
02/20/2022: Beaumont, TX
Experience with CRM databases; working knowledge of Braze ideal but not required.
05/07/2022: Santa Barbara, CA
Set KPIs for achievements (not just results).
04/16/2022: San Jose, CA
Continue to get feedback from all collaborators.
04/10/2022: Columbia, SC
Achieve professional certifications.
03/02/2022: Virginia Beach, VA
Step 3: View the best colleges and universities for Marketing Operations Specialist.
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