Marketing Specialist

Role & Responsibilities

The Marketing Specialist will report to the Director, Brand Strategy & Regional Growth, and will be responsible for supporting the tactical needs related to the B-to-B as well as B-to-C strategy for WellStreet and its portfolio of brands. The Marketing Specialist will have day-to-day responsibilities for content creation, providing and support content needs for digital executions, paid media as well as regional marketing material needs.

This role will also liase with Business Development, Recruitment, and the external creative partner/s.

The primary responsibilities of the Marketing Specialist include:

• Day-to-day execution of content for the B-to-B strategy and B-to-C strategy.
• Management of all brand assets, including campaign creative, content, photos, images.
• Supporting the Director and external agency as needed for creation of assets, such as via photo/ video shoots, etc.
• Management of a project management system for creative campaigns in the pipeline that should be managed against the marketing calendar.
• Supporting regional operations leaders and managers with reasonable needs like supporting assets for events, or replenishing marketing materials in centers, etc.
• Conduct regular research to help identify trends, opportunities, and threats. Liase with Regional Operations leaders to understand market and competitive trends.
• Collaborate with the marketing team to develop a robust marketing calendar that will inform the campaign plan across various media.
• Collaborate with Performance Marketing team members to create compelling content based on performance statistics, audience profiles and best practices in content that drives digital marketing conversions.
• Maintain content/ social marketing calendar and manage distribution and deployment for WellStreet and across its the portfolio of brands as appropriate.
• Develop thought leadership and educational content in an engaging manner that helps differentiate the brand from competition.
• Liaise with internal team members and external agencies as needed in relation to the day-to-day responsibilities of this role.
• Fact-check, proofread, and review all marketing pieces to pass on to Manager and Director-level for approval.
• Support Director, Brand Strategy and Regional Growth, and Manager, Regional Marketing, with day-to-day needs of JV partner relationships.

Minimum Qualifications:

• Bachelor’s degree in marketing, communications, or a related field
• 2-3 years of marketing experience; content and creative experience a plus
• Proven track record of executing regular marketing campaigns
• Proficient in creative software such as Photoshop, Adobe Creative Suite and Canva
• Experience with website content management and email platforms (CRM) systems a plus
• Extremely strong spelling and grammar skills and the ability to write compelling content (for blogs, for example)
• Strong communication skills to manage external partners and internal stakeholders as needed
• A team player who can build strong relationships both internally and externally
• Credibility and confidence to interact across departments
• Ability to project manage effectively
• Great time management skills
• Attention to detail
• Fast learner
• Comfort with basic technologies and the ability to learn new technologies quickly for application across marketing tactics as needed

WellStreet Urgent Care is committed to providing the highest quality patient and customer care. In addition to the above requirements, WellStreet is looking for team members with the following qualities:

• A positive attitude toward patients, families, and coworkers.
• Willingness at all times to go the extra mile to create an outstanding experience for customers and to train and lead the center team to do the same.
• A desire to work in concert with others in an upbeat and supportive atmosphere while reinforcing the WellStreet mission to provide uncompromising service.
• A compelling desire to serve others, improve your community’s health, and have fun every day.

INDPUC