Description

Company Overview:

Hickory Farms has been bringing delight to every occasion since our founding in 1951. With on-trend design, expertly-curated flavors, and premium ingredients, our gifts are the perfect way to celebrate birthdays, corporate events, and special moments deliciously. Founded in Toledo, Hickory Farms relocated to Chicago in 2017 to be closer to our dedicated suppliers and distribution center. Now, our gourmet food gifts are found in a variety of pop-up stores and kiosks throughout North America during the holiday season, as well as in leading mass merchants, supermarkets and on hickoryfarms.com year-round. In 2021, Wicked Good Cupcakes joined our family, bringing the Shark Tank sensation into even more celebrations nationwide. The original cupcake in a jar has decadent flavors and unique presentation, making these treats perfect for weddings, events, and birthdays. We’re proud to bring people together with our gifts of great taste.

Our Values lead the way. They are: The customer is our focus. Integrity and respect. We own it. Everyone has a place at the table. We embrace change. We savor the journey together.

Position Overview: Hickory Farms has an exciting new opportunity for a passionate, data-driven digital marketing specialist that will report directly to the Director of Performance Marketing. In this role, this person will work cross-functionally with internal teams and external partners to support digital campaigns, monitor performance, identify opportunities, and communicate results for multiple brands. 

Key responsibilities include:

• Review campaign performance across paid media channels and make recommendations on improvements and identify new opportunities for testing
• Lead process for development of digital marketing assets - writing briefs, reviewing creative, gaining approvals, and partnering with agencies on deployment
• Research keyword trends and help identify new opportunities, working with SEO partners and internal teams
• Support reporting needs and pull key insights from dashboards to inform internal decision-making
• Support Director of Performance Marketing in the execution of catalog circulation planning tactics
• Stay informed of emerging digital trends, identify ones that are applicable to our business model and partner with the agencies to prove them out.

Requirements

• Review campaign performance across paid media channels and make recommendations on improvements and identify new opportunities for testing
• Lead process for development of digital marketing assets - writing briefs, reviewing creative, gaining approvals, and partnering with agencies on deployment
• Research keyword trends and help identify new opportunities, working with SEO partners and internal teams
• Support reporting needs and pull key insights from dashboards to inform internal decision-making
• Support Director of Performance Marketing in the execution of catalog circulation planning tactics
• Stay informed of emerging digital trends, identify ones that are applicable to our business model and partner with the agencies to prove them out.

Education and/or Work Experience Requirements:

• 2-4 years of professional experience in digital marketing, agency experience a plus
• Knowledge of digital metrics and KPIs, including paid search, paid social, affiliate and SEO
• Creative problem solver able to quickly identify concerns, evaluate the situation, and recommend solutions
• Strong interpersonal skills to effectively communicate with team and agencies
• Experience with media measurement tools 
• Basic knowledge of Adobe Analytics, Google Analytics and tag management
• Experience with B2C ecommerce brands a plus
• Bachelor’s degree in business or marketing

Physical Requirements:

• Ability to safely and successfully perform the essential job functions consistent with the ADA, FMLA and other federal, state, and local standards, including meeting qualitative and/or quantitative productivity standards. 
• Must be able to complete the “essential job functions” with “reasonable accommodations” and meet all the mandatory qualifications under the ADA guidelines. 
• Some lifting (up to 25 lbs.)
• Long hours on a computer keyboard
• Prolonged periods of standing and/or walking
• Must be able to perform essential physical activities such as lifting, climbing, standing, stooping, or typing.
• Must be able to talk, listen, and speak clearly on the telephone.

Hickory Farms is an Equal Opportunity Employer committed to creating a diverse and inclusive culture, that does not discriminate on the basis of race, religion, color, sex, gender identity, sexual orientation, age, national origin, veteran status, or any other basis covered by appropriate law. All employment is decided on the basis of qualifications, merit, and business need.