Responsibilities

Hexagon's Asset Lifecycle Intelligence division (Hexagon) is seeking a seasoned Marketing Program Manager to join our team. In this critical role, you'll be responsible for the entire campaign lifecycle – from strategic development and execution to driving measurable results that fuel our sales pipeline.

You're a Marketing Strategist & Results Champion

• You excel at project management, ensuring flawless execution through meticulous planning, resource allocation, and adherence to timelines and budgets.
• You possess a minimum of 7 years of B2B marketing experience with a proven track record of leading successful strategic campaigns and Account-Based Marketing (ABM) programs.
• You're a strategic thinker who can develop high-impact campaigns across multiple channels aligned with business goals.

Collaboration & Execution: Your Keys to Success

• You thrive in a collaborative environment, fostering strong relationships with various teams, including segment and product marketing, industry consultants, and sales leaders.
• You're a highly motivated leader who can translate strategy into actionable plans and manage internal/external resources to achieve campaign objectives on time and within budget.

Data & Martech: Your Analytical Edge

• You have a deep understanding of marketing technologies, including but not limited to Salesforce and Pardot. Uberflip and Demandbase a plus.
• You leverage customer insights, market intelligence, and data analysis to personalize integrated marketing campaigns across channels.
• You develop buyer personas and targeted campaigns that nurture leads through the buying journey, driving conversions and demonstrably impacting revenue.

Qualifications

• Proven ability to develop and execute measurable, high-impact campaigns and ABM programs that generate qualified leads and pipeline growth.
• Experience managing the entire campaign lifecycle, from concept to execution, utilizing internal resources and vendors, and adhering to timelines/budgets.
• Expertise in developing targeting strategies based on data and market research to reach the right prospects.
• Strong content creation skills – you can craft compelling messaging, value propositions, and content across various formats (landing pages, infographics, etc.).
• A keen ability to define, track, and analyze key campaign metrics using dashboards to demonstrate marketing's impact on revenue.
• Demonstrate an understanding of media channels and marketing tactics attributed to sales objectives – although you seem to cover it in the first section.

Hexagon will not sponsor applicants for a work visa for this position.

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