The Business Development role is a non-traditional sales role. This high-profile associate will manage large, national franchise accounts to drive business to the company utilizing a variety of methods and techniques, as well as a focused account and product/program approach. The Business Development role attracts new business (account specific and/or product specific) through sales, promotions, product development and research in a push/pull strategy. The individual works to develop and push product/program specifications at the corporate level and supports the Field Sales Personnel to pull the sale through at the local level. This individual will act as a client advocate and work with internal departments to ensure that client needs are understood and satisfied expeditiously.

The individual conducts focus group testing to determine how a new product will be received, take prototypes out for review and then report back to the sales and marketing team. The individual works closely with members of the Sales, Product, and Marketing Groups to develop effective strategies.

In addition to new products, the Business Development role works with existing products and customers, trying to find the most effective strategy into the market and customers. The Business Development individual builds relationships, not only with outside customers, but within the company. Growth and success will be dependent on new products, a broad variety of product sold at the account level, new customers for products, effective communication and a spirit of cooperation between all parties.