JOB TITLE: Marketing & Communication Manager

FLSA STATUS: Exempt 

DATE: 5/2024 

REPORTS TO: Executive Director 

ORGANIZATIONAL MISSION 

Seeking to put God’s love into action, Habitat for Humanity Springfield (HFHS) brings people together to build homes, communities and hope. 

PRIMARY PURPOSE OF JOB 

The Director of Marketing & Communication is responsible for planning, development and implementation of all of the Organization’s marketing strategies, communications, and public relations activities, both external and internal. This role ties all marketing activity back to organization goals and keeps the big picture in focus. Key point of contact for all major internal and external relationships (eyes, ears, and mouth of the marketing team as a whole). Oversees major marketing campaigns. Chief translator, navigator, and coach to the team. This position is also a member of the leadership team. 

ESSENTIAL FUNCTIONS AND PERFORMANCE AREAS

• Leads development of 3-year Marketing & Communications plan and ensures adherence to the goals and brand outlined 
• Responsible for the achievement of the goals and objectives of the Marketing & Communications plan. Ensure that evaluation systems are in place related to these goals and objectives and report progress to the Executive Director. 
• Ensure that the appropriate systems, staffing and procedures are in place to properly and reasonably support marketing and communications. 
• Ensure all events are successful, on budget and represent HFHS in the correct brand and identity. 
• Works closely with program staff to design and implement communications strategies and effective messaging for organizational and project specific goals. 
• Work with the Executive Director and Leadership team to develop an annual budget for marketing & communications, and monitor progress, assure adherence and evaluate performance. 
• Assist Directors and program staff in ensuring our communications are culturally competent and reach diverse audiences. 
• Manages some organizational partnerships that support organizational marketing and fundraising goals. 
• Manages Board Marketing & Communications Committee. 
• Develop, implement, and evaluate an annual marketing and communications plan that includes social media, print, and digital content, and email marketing.
• Ensure that brand identity, messaging and marketing and communications strategy are infused in all organizational efforts (programming, development, network support).
• Develop, implement, and evaluate marketing campaigns related to programs, special events, and donor cultivation. 
• Oversee the development, design, distribution, and maintenance of high-quality print and electronic collateral including, but not limited to annual reports, brochures, presentations, newsletters, and reports. 
• Lead the strategy and generation of engaging digital content for website, social media, and email channels that leads to measurable action. 
• Guide the strategy on press outreach, including messaging in press releases, creation of press kits and materials, interview preparation, and responses to media requests. 
• Develop close partnerships with members of the media. 
• Assist development staff with fundraising appeals and events. 

KNOWLEDGE, SKILLS, AND ABILITIES 

• Commitment to the Habitat for Humanity concept as a Christian housing ministry, core values, principles, and covenant, as well as willingness to work on a collaborative team. 
• Excellent leadership, organization skills, and problem-solving skills. 
• Strategic agility and action oriented with the ability to drive results. 
• Excellent presentation and communication skills, written and oral, for a variety of audiences. 
• Highly organized in planning and time management, with the ability to multitask. 
• Ability to relate to all types of people and levels in and outside of the organization.
• Ability to demonstrate a high level of ethics, integrity, diplomacy and initiative and maintain confidentiality with HFHS information. 
• Demonstrated skills, knowledge and experience in the successful development and execution or marketing campaigns, communications and public relations activities 
• Strong creative, strategic, analytical, organizational and personal skills with the experience of managing multiple projects at a time. 
• Strong proficiency with standard IT applications, such as Google Suite, Google Analytics, Photoshop, WordPress, MS Office, Hotjar, Constant Contact, etc. 

EDUCATION, TRAINING AND EXPERIENCE REQUIREMENTS 

• Bachelor’s degree in marketing, business management/administration or similar field is required. 
• Minimum five (5) years of experience in a marketing leadership role. 
• Proven work experience with traditional marketing strategies and social media platforms required. 

PHYSICAL CONTEXT AND WORK ENVIRONMENT 

• Must be able to see, read documents, and use a computer
• Must be able to hear well enough to communicate with team members, partner homebuyers, volunteers, and the general public 
• Must be able to sit for long periods of time 
• Must be able to move about the work area, at job sites, and at community events
• Must be able to type and use equipment and electronic devices 
• Must be able to occasionally climb, stoop, or kneel to file documents and remove supplies or other items from the storage room. 

Habitat HFHS is an equal opportunity employer and seeks to employ and assign the best qualified personnel for all our positions in a manner that does not unlawfully discriminate against any person because of race, color, religion, gender, marital status, age, national origin, physical or mental disability, sexual orientation, veteran/reserve national guard status, or any other status or characteristic protected by law. 

Working Conditions 

The work environment is usually a well-lighted, environmentally controlled indoor office environment with a moderate level of noise. Periodic travel to work sites, events, committee meetings, or Board meeting locations required. 

The statements herein are intended to describe the general nature and level of work being performed, but are not to be seen as a complete list of responsibilities, duties, and skills required of personnel so classified. Also, they do not establish a contract for employment and are subject to change at the discretion of the employer.