106 Digital Marketing Specialist Jobs in Chicago, IL
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Green Thumb is Hiring a Digital Marketing Specialist Near Chicago, IL
The Role
We're seeking a proficient Digital Marketing Specialist with a strong focus on PPC (Pay-Per-Click) and programmatic paid digital media. The ideal candidate will be adept in crafting and executing digital marketing campaigns that enhance brand visibility, engage customers, and drive sales, all within the cannabis industry's regulatory framework.
Responsibilities
- Develop, manage, and optimize PPC campaigns across various digital platforms.
- Implement programmatic buying strategies using data-driven insights for targeted ad placements.
- Work closely with our Performance Marketing Manager and collaborate with market leaders to gain insights for crafting market-specific campaigns.
- Regularly monitor, analyze, and report on campaign performance, using data to inform strategic decisions and improve results.
- Ensure compliance with cannabis industry regulations in all digital marketing activities.
- Efficiently manage digital advertising budgets to maximize ROI.
- Partner with creative teams for high-impact ad creatives and landing pages.
- Conduct A/B testing and other optimization strategies for campaign improvements.
- Build and maintain relationships with digital media vendors and platforms.
- Stay informed about industry trends, competitor strategies, and digital marketing advancements.
Qualifications
- Bachelor’s degree in Marketing, Business, or related field is preferred but not required
- 3 years' experience in digital marketing, focusing on PPC and programmatic advertising.
- Demonstrated success in managing digital marketing campaigns.
- Proficient with digital marketing tools and platforms (e.g., Google Ads, Analytics, DSPs).
- Strong analytical skills, including experience with reporting and data analysis.
- Excellent communication and teamwork abilities.
- Knowledge of the cannabis industry and regulatory environment preferred.
- Adaptability in a fast-paced, evolving industry.
Additional Requirements
- Must pass any and all required background checks
- Must be and remain compliant with all legal or company regulations for working in the industry
- Must be a minimum of 21 years of age
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Job Summary
Full Time
Retail
$68k-85k (estimate)
02/16/2024
04/02/2024
greenthumb.com
WOODLAND HILLS, CA
200 - 500
1965
MAX D BERGQUIST
$50M - $200M
Retail
Related Companies
The job skills required for Digital Marketing Specialist include Digital Marketing, Insight, Google Ads, Digital Media, Digital Advertising, Analytical Skills, etc. Having related job skills and expertise will give you an advantage when applying to be a Digital Marketing Specialist. That makes you unique and can impact how much salary you can get paid. Below are job openings related to skills required by Digital Marketing Specialist. Select any job title you are interested in and start to search job requirements.
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Step 1: Understand the job description and responsibilities of an Accountant.
Quotes from people on Digital Marketing Specialist job description and responsibilities
Ultimately, a digital marketing specialist must use a variety of tactics to create campaign content and then deliver this content to the appropriate device or platform, to be seen by their chosen target audience.
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Digital marketing specialists collaborate with marketing teams to plan and execute digital programs such as online advertising, social media, and mobile.
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Digital marketing specialist primarily oversees all marketing departments and operations, ensuring to convey the message of the brand.
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A digital marketing specialist needs to set budgets for digital marketing campaigns. Provide digital channel performance analytics, digital analytics expertise, tagging support and performance reporting dashboards.
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They help enhance the marketing side by generating leads and boosting online sales through search engine optimization techniques and PPC advertising.
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Step 2: Knowing the best tips for becoming an Accountant can help you explore the needs of the position and prepare for the job-related knowledge well ahead of time.
Career tips from people on Digital Marketing Specialist jobs
Learn Digital Marketing Essentials.
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Step 3: View the best colleges and universities for Digital Marketing Specialist.
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