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Greater Austin Performing Arts Center, Inc. dba Long Center is Hiring a Digital Marketing Manager Near Austin, TX
Position Summary
The Digital Marketing Manager is a vital member of our Marketing team and will manage the Long Center’s digital marketing efforts, including paid social advertising, search advertising, display advertising, website management, and email marketing. This position requires strong attention to detail, excellent communication skills, and ability to thrive in a fast-paced, deadline driven environment and a passion for advancing the Long Center’s mission.Essential Duties and Responsibilities
- Develop event, institutional, and fundraising digital marketing strategies that drive internal goals including ticket sales, audience growth, engagement, and donations.
- Effectively build, manage, and optimize all social media and digital ad campaigns including but not limited to Facebook, Instagram, Twitter, TikTok, Reddit, LinkedIn, Search, Display, and Video.
- Utilize CRM platform Tessitura to inform digital strategy, build and segment targeted audience lists, and track campaigns.
- Strategically align Long Center website to meet goals, while managing day-to-day website updates, maintenance, and optimization.
- Oversee Google Analytics, Google Tag Manager, and Looker Studio to ensure proper tracking, analyzation, and reporting of website traffic and digital campaign performance.
- Manage email strategy and communications including building, deploying, and analyzing email campaigns via Wordfly.
- Oversee Long Center streaming platforms such as Youtube, including organizing and uploading video content.
- Provide detailed campaign reporting and recommendations.
- Perform other marketing-related duties as assigned.
Minimum Qualifications (Knowledge, Skills, and Abilities)
- 3 years digital marketing experience including email marketing as well as social media and search advertising
- 3 years Tessitura experience preferred
- Bachelor’s degree in marketing, business, or related field preferred
- Self-motivated and data-driven with impeccable attention to detail and organizational skills
- Proven ability to meet deadlines and manage multiple projects simultaneously in a fast-paced environment
- Excellent written and verbal communication skills with ability to communicate effectively to a diverse audience, both internally and externally
- Proficient in Microsoft Office Suite and Google products, including Google Search, Display, and Video Ads Platform; and Google Analytics, Tag Manager, and Data Studio
- Proficient in Meta Business Suite
- SEO experience preferred
- Experience with Wordfly, Wordpress, and Airtable a plus
Physical Demands and Work Environment
This is a hybrid role with opportunities to work in-person and remotely. The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this position. Reasonable accommodations may be made to enable individuals with disabilities to perform the functions.The Long Center is proud to be an Equal Opportunity Employer and we strive for a team that reflects Austin’s diverse culture. All applicants will receive consideration for employment without regard to race, creed, color, religion, national origin, sexual orientation, gender identity, disability, sex or age.Job Summary
Full Time
$105k-139k (estimate)
02/27/2024
04/24/2024
The job skills required for Digital Marketing Manager include Digital Marketing, Advertising, Google Analytics, Email Marketing, CRM, Microsoft Office, etc. Having related job skills and expertise will give you an advantage when applying to be a Digital Marketing Manager. That makes you unique and can impact how much salary you can get paid. Below are job openings related to skills required by Digital Marketing Manager. Select any job title you are interested in and start to search job requirements.
The following is the career advancement route for Digital Marketing Manager positions, which can be used as a reference in future career path planning. As a Digital Marketing Manager, it can be promoted into senior positions as a Digital Marketing Director that are expected to handle more key tasks, people in this role will get a higher salary paid than an ordinary Digital Marketing Manager. You can explore the career advancement for a Digital Marketing Manager below and select your interested title to get hiring information.
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