SUMMARY:
The Digital Marketing Specialist will assist the Digital Marketing Manager with projects
concerning both internal and external digital initiatives and communications. The Digital
Marketing Specialist’s role is to design, create, and deliver on marketing initiatives to
support the expansion and growth of Motion Industries services and products. This role
requires proficiency in email marketing, graphics, web advertising, and social media.
JOB DUTIES
• Manages multi-channel campaigns in our marketing automation platform Adobe
Campaign.
• Assisting with Motion Industries' email, social, and web marketing campaigns from startto-finish.
• Tracks the success of all Motion Industries' campaigns using reporting on proper KPIs for
email, social, and web.
• Establishes a range of automated marketing campaigns based on various criteria.
• Manages email list hygiene by maintaining good IP reputations for different ISPs.
• Writes content for successful social media campaigns, manages social media
advertisements, and has a solid understanding of social media marketing.
• Crafts and develops email marketing campaigns including automated messaging and drip
campaigns.
• Works with a team to craft digital campaigns to target new customers and generate
business with existing clients.
• Makes updates to Motion Industries Knowledge Links blog sites.
• Monitors and develops new A/B testing initiatives on the web, email, and social media
campaigns.
• Helps with new digital initiatives.
• Covers social media for various company events and community givebacks.
• Proofs and writes scripts for product demonstration videos.
• Performs other duties as assigned.
EDUCATION & EXPERIENCE
Typically requires a bachelor’s Degree in Marketing, Business, or Advertising with three (3)
to (5) years of experience.
KNOWLEDGE, SKILLS, ABILITIES
• HTML, HTML5, CSS knowledge is preferred.
• Deep understanding of digital marketing.
• Ability to organize multiple overlapping projects.
• Ability to prioritize areas of responsibility.
• Motivated self-starter who is capable of working both individually and with a team.
• Proficient with Microsoft Office.
• Proficient with Adobe Photoshop, InDesign, Illustrator, Adobe After Effects
• Detail oriented but able to work within a strategic plan.
• Ability to learn from analytics and suggest improvements