Healthcare is evolving. Patients and their families expect more from healthcare centers and team members - they expect a well-evaluated, personalized quality of service that meets them where they are. They expect skilled practitioners and experts that push the boundaries of ordinary service to excellence in care. This is a new era of skilled nursing and long term care - one that empowers and nurtures, leads with compassion, and leaves a lasting impression.
At Genesis, we know that we can only accomplish this if we have passionate healthcare providers and skilled experts in our centers, close to the patients themselves, and connected to their outcomes. Join our diverse team of passionate healthcare providers working to create vitality for life.
THE ROLE
The Digital Marketing Specialist is a pivotal role responsible for creating, developing and implementing digital initiatives, strategies and performance across Genesis and its affiliated Centers. This individual will serve as a consultative partner to the organization, helping Centers to innovate, educate and steward their local center brand while working closely with national and regional teams to achieve the company's growth and brand objectives.
This role will rely on data-driven insights to activate brand awareness, customer engagement, and reputation.
Overview of the responsibilities and core impact this role will make:
● Development of clear digital marketing strategy to bring the brand to life
● Strategic advancement of the external reputation and brand of Genesis and its affiliated Centers through meaningful and well-orchestrated digital marketing strategies and initiatives
● Revolutionize digital processes or tactics connected to digital strategies including building HootSuite capabilities and functionality from infancy
● Support local digital marketing initiatives and inspire the brand stewards in our centers and at the national level