** Hybrid role, must be able to commute to office in Greenwood Village, CO.

Digital Marketing Specialist
Dept. Grease Monkey Oil Change and Auto Service
Reports To: Marketing Manager
Level: Plan Implementation Support

Purpose: To implement marketing programs that support the achievement of set objectives including awareness, sales, customer traffic, and profit growth.

Customers/Partners:

· Grease Monkey Operations

· Grease Monkey Franchisees

· FSA Leadership Team

· FSA Marketing Department

· Advertising Vendors

Measurements of Success:

· Successful execution of Marketing promotions as measured by achieving annual plan comp sales and car counts.

· Meeting performance objectives on time within budget.

· Level of franchise participation in recommended programs and required spending.

Areas of Responsibility:

· LSM Process -- management and oversite of LSM media plans, budgets, expense reimbursements, and communication of program requirements.

· Review non-DMA local media proposals at the localized level, advise franchisees on best marketing recommendations to maximize spend.

· Review and authorize Marketing department invoices up to $15,000; route others for upper management review/approvals.

· Manage online marketing materials store including management of the ordering process, vendor negotiation, and support for franchisees

· Execution of Grease Monkey in store merchandising and other marketing materials including branded merchandise.

· Manage the digital menu board program for all shops, including new store implementation, and recommendations for creative updates.

· Manage Grease Monkey convention logistics

· Prepare quarterly sales and car count charts, coupon redemption reports, and other performance-tracking reporting for good decision-making in program management as well as at the request of internal management and agency partners.

· Manage Grease Monkey shop pages on greasemonkeyauto.com, updates to Grease Monkey Resource Center, and Grease Monkey-owned landing pages.

· Deliver marketing presentations, representing the Grease Monkey Marketing department, at specified meetings (including regional franchise meetings).

· Maintain shop and franchise contact database, communicating all changes to appropriate parties.

· Manage marketing programs and vendors including:

o Grand opening marketing support process

o Review management and reporting

o Digital platforms – Google Ads, Facebook, WordPress, etc.

o Develop communication with franchisees to facilitate program support

o Store listing management

o Instore merchandising planning and support

o Database and email marketing (Throttle)

o Coupon impact analysis

o Creative development

o Direct mail and print execution

o Competitive tracking

o Community involvement and sponsorships

· Ensure that Marketing programs are consistent with the company’s brand positioning.

· Provide support to franchise development team as needed.

· Perform other duties as assigned by marketing manager, CMO, etc.

Skills and Competencies Required:

Apply professional product of technical expertise…Demonstrate the ability to apply technical, professional, or product expertise to real world situations.

Ability to work independently…ability to solve problems and be self-directed

Develop self and others…Continually work to develop own capabilities and the capabilities of others.

Think critically…Take a well-ordered, logical approach to identifying business, market, or cross-functional issues; analyzing problems; organizing work; and planning action.

Build strong relationships…Foster trust and cooperation among coworkers, customers, and suppliers; develop and sustain personal contact in order to provide mutual benefit. Value and remain open to new ideas and perspectives.

Influence Decisions and Actions…Persuade and enroll others in making plans, reach decisions and taking action.

Think strategically…Foresee and take action to deal with problems and opportunities.

Drive for change…Drive for improvement in all facets of organizational life.

Think globally…Understand the economic, social, political, and cultural forces impacting the market and how they affect the company business

Think Creatively…Develop innovative approaches and imaginative solutions that meet real needs.

Key Skills and Requirements:

Decision making…Improve the speed and direction of decisions by clarifying and setting goals, sharing perspectives on reality, identifying options, and creating consensus on a way forward (action steps).

Planning…Skilled in determining whether tasks should be attempted, identifying the most effective way of completing the task, and preparing how to overcome unexpected difficulties.

Project management…Use tools and processes to identify project goals, set and manage the schedule, anticipate and identify issues, remove obstacles, delineate responsibility, track task completion, and communicate progress.

Performance Management, Supervisory…Demonstrate ability to relate to, communicate with, and motivate employees to sustained high performance and quality.

Change management…Be an advocate for positive change and improvement within the organization by identifying and communicating the compelling need for change/improvement.

Business Communication…Use results-oriented writing techniques and strategies for correspondence with correct grammar and punctuation.

Presentation…Demonstrate ability to maximize impact, maintain interest, and establish a rapport with the audience when conveying information.

Position Specific Skills and Requirements:

· Bachelor Degree in Business Administration and/or Marketing.

· 5 years of experience in retail marketing with agency and/or client.

Job Type: Full-time

Pay: $55,000.00 - $62,000.00 per year

Benefits:

• 401(k)
• Dental insurance
• Employee discount
• Flexible schedule
• Health insurance
• Life insurance
• Paid time off
• Retirement plan
• Vision insurance

Schedule:

• Monday to Friday
• Weekends as needed

Experience:

• Digital marketing: 4 years (Required)

Work Location: In person